YSL Beauty has launched its Rouge Sur Mesure custom lip device in Australia, an innovative product here to become your next lip colour staple. Ushering in the era of intelligent-makeup, the custom lip device colour blends traditional beauty products with technological advancements in personalisation.

In a first from YSL Beauty, the Rouge Sur Mesure device pairs with a phone app, allowing beauty enthusiasts to create their own colour, select a bespoke shade and digitally try on the colours using the app. Think: Thousands of lip shades at your fingertips.

Coming in three colour-rich cartridges, it includes the four distinct shade families of red, nude, orange and pink. Infused with the YSL Beauty’s colour expertise, it is powered by patent technology by Perso and features a motorised system. The beauty of technology works to help create an ideal look, with artificial intelligence and real-time data blending and dispensing a bespoke lip shade in a creamy, velvet-matte finish in a matter of seconds. Efficiency and tailor-made colour matching? A match made in heaven.

The Shade Match function enables users to select an area of their face – or a part of their ensemble – before scanning and converting it to the exact pigment, blending your outfit with your look in the most seamless fashion. Gone are the days of an endless pot of lipsticks sitting inside your beauty cabinet.

With sleek black casing and the golden accents that are signature to YSL Beauty, the product is made with sustainable packaging, while the app allows you to decide how much lip colour to produce, in an effort to reduce waste and ensure its longevity is intact. The vegan-leather lid doubles as a compact, so the lip colour can be brought along for on-the-go applications.

The YSL Beauty Rouge Sur Mesure is available to purchase from YSL Beauty today.