Where to shop the 'Blokecore' football-inspired menswear trend

WORDS Cassandra Dimitroff PUBLISHED Wed, 16 Aug 2023 - 1:30 pm

Australia is just about reaching fever pitch at the moment, a burgeoning love for our national women's football squad, the Matildas, at an all-time-high thanks to their winning streak at this year's FIFA Women's World Cup.

Jersey sales for the Matildas have already outsold their male counterparts, the Socceroos, from last year's mens tournament, and with all this team jersey love going around, we thought there would be no better time than to dive into the 'Blokecore' trend that has been gaining traction over the last year, spurred on by the likes of Julia Fox, Bella Hadid and Iris Law.

So what is 'Blokecore'?

At first glance, 'Blokecore' isn’t a new look – especially not for the Brits among us, or for those of us who come from a long line of footy dads and lads who've long donned the aesthetic: vintage football or other sporting jerseys (the more obscure the better we say), baggy or straight-leg jeans (often Levi’s) or cargo shorts, and brightly coloured slim-fit sneakers to finish out the look – the adidas Sambas being a

The fashion aesthetic made its latest comeback as so many do these days – by going viral on Tiktok – and ignited the interest of both passionate football fans and fashion enthusiasts alike. What modernises the look for women is a feminine edge: hair bows, frilly socks, flowing skirts and headbands. The clashing masculine and feminine silhouettes and styles makes for an eye-catching and unique aesthetic.

We've rounded up some 'Blokecore' inspo for you below:

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Where can I buy 'Blokecore' fashion?

If you're not really sure where to start when it comes to this trend, your first port-of-call should be your local vintage or op-shops, who will likely carry some old-school sports paraphernalia or retro football kits (don't forget to check the kids section!) perfect for pairing with your baggy jeans or maxi skirt. But if your local second-hand spots aren't exactly a gold mine for this kind of stuff, then we've rounded up a selection of some of our current favourite 'Blokecore' inspired fashions to get you inspired.