It's no secret that we here at RUSSH believe that the environment is worth protecting. Whether it's reducing the plastic we accept on our products, working to consume fashion more ethically, or making a number of small eco-friendly changes in the hope of making a big difference, we're all doing our part.
Toyota and sustainable activewear label First Base also have sustainability at the front of mind, which is why they've teamed up to design a stylish and eco-conscious interior for one of Toyota's Yaris Hybrids.
Toyota's Sustainability Mission
Since the introduction of the Prius in 2001, Toyota has been leading the shift to lower emission vehicles. Need proof? In July of this year it announced that it had achieved a significant milestone on its path towards a zero-emission future, selling the brand's 200,000th hybrid electric vehicle in Australia.
In 2015, Toyota set out a bold plan to achieve zero CO2 emissions and a net positive impact on the environment and society by 2050. This newest project, fittingly named ‘Auto Couture’, aims to inspire Australians to express their unique style and creativity. 'How?' you may ask. Not only through their clothes, but also their cars.
This environmentally friendly and fashionable 'car apparel' is made of locally sourced, pre-loved textiles. Designed by the brand’s founder, Alison Cotton, this project takes the First Base sustainability practices and tailors them specifically with the Yaris Hybrid in mind.
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First Base's Sustainability Mission
As an independent brand First Base have been working towards sustainability since 2015, once it started to understand the damage the fashion industry has on the global environment.
Over the past six years the First Base team have modified and recreated the ways in which they design, produce and deliver their products. The brand's aim? To lessen its environmental impact through its three fundamental pillars - Recycle, Repurpose and Restyle. They’ve applied this same ethos to the Yaris interior.
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How to enter:
To celebrate Auto Couture, and the First Base x Toyota partnership, we're giving one lucky RUSSH reader a $500 First Base activewear voucher. To be in the running simply tell us in 25 words or less what you're doing to be more sustainable. Competition closes September 15. Terms and conditions apply.
