Inspired by the American Southwest and handmade by America’s oldest hat-maker - a family-run business who once crafted Georgia O’Keefe's signature wide-brimmed chapeaus. Recently launched brand Tio Y Tia are passionate about local production, their two distinct styles, the Jane and the Dolores, were design in New York and made with ethically sourced wool from Texas. Founders Nicole Najafi, Johanna Peet, and Lucy Laucht took us to the deserts of Arizona for their first campaign with Neada Jane. Into the horizon.