What makes a Tiffany & Co, icon? Enduring in their approach to style, expressive in their approach to the world, with authenticity at the core of their character. This is what Tiffany's House icons are known best for, and in a new campaign for the Tiffany T and Tiffany HardWear collections, the Maison's House ambassadors, actress, singer, and model Zoë Kravitz, Jimin of 21st century pop icons BTS, and actress, Gal Gadot, reflect these qualities to their fullest meaning.

True, expressive, and real, the “This is Tiffany” campaign drives home the importance of being oneself, and that the jewellery is reflective of individual style, joy, and optimism. Kravitz, Jimin and Gadot each embody the individual ways that they wear and interpret the pieces from both collections.

“Our “This Is Tiffany” campaign is an authentic homage to individual style. We may make the jewellery but it’s house ambassadors like Zoë, Jimin of BTS and Gal who give meaning to the collections and make our pieces all their own.” —Alexandre Arnault, Executive Vice President, Product & Communication, Tiffany & Co. said in a press release.

Drawing from two of the Houses core collections, Tiffany T and Tiffany HardWear, each of them ranging from subtle to subversive – similar to the talent – each piece from the collections are united through the threads of elegance and sophistication. The Tiffany T collection is most powerful for its simple attributes but instantly recognisable logo. Each piece paying homage to the Tiffany name while reinterpreting the meaning of modernity and strength, while the HardWear collection debuts a new watch alongside the now iconic, architectural collection.

The new HardWear watch features a cushion-shaped case with a faceted Sapphire top glass resembling a full-cut diamond. A custom-locking mechanism directly secures the bracelet with diamond-accents—a nod to Tiffany & Co.’s heritage.

An unapologetic expression of personal style, the “This Is Tiffany” campaign showcases Kravitz, Jimin and Gadot as their true selves. Hand-polished finishes, sleek silhouettes and striking pavé diamonds define both Tiffany T and Tiffany HardWear jewellery. Each piece is featured with an authentic representation of Tiffany & Co. and those who wear it.

Watch the campaign videos, below.