It's a proven truth that you can spot a Tiffany & Co. woman a mile away. There's an assurance and ease in the way in which she sports her jewellery – the pieces becoming more like a second skin than an accessory. An instantly recognisable symbol of modernity and timeless style, there's no question why model Hailey Bieber makes for the ultimate House ambassador. Sporting Tiffany & Co.'s iconic T Collection, Bieber cements her mark as an intrinsic match for the House in her first-ever campaign.

Shot on location in her home city of Los Angeles, Bieber's connection to the iconic collection is obvious. Wearing a range of key designs from the Tiffany & Co. T Collection, the campaign is a reminder of the wearability of the pieces. New pavé diamond earrings and oversized pendants are paired with the simplicity of a white t-shirt and grey suit, while rings and bracelets from the collection are stacked in perfect harmony; a playful, casual and contemporary approach to the collection.

“I have special memories of the women I admire wearing Tiffany & Co. jewellery,” shares Bieber. “It’s a real honour to join that legacy as the face of the T Collection.”

An evolutionary and graphic collection, the T motif featured prominently throughout is a modern iteration of the House's recognisable logo. In addition to the signature pieces of the collection that have become hallmarks of Tiffany & Co. T, new creations include styles with pavé diamonds, an 18k rose gold ear cuff featuring pavé diamonds, additional hoop earrings and 18k yellow, rose and white gold pendants.

“A modern-day style icon, Hailey Bieber embodies the powerful spirit of the T Collection,” said Alexandre Arnault, Executive Vice President, Product and Communication, Tiffany & Co. “We are excited for her to star in our new T Collection campaign.”

You can explore the collection now, on the Tiffany & Co. website.