Ever since the release of Luca Guadagnino's steamy tennis-inspired Challengers, we've been holding out for an opportunity to channel Zendaya with sporty looks that serve off the court. And where better to crack out the tennis whites than the 2025 Australian Open?
While a host of sporting aesthetics have permeated trend cycles of late – from football jerseys to biker shorts – tennis is one of the latest to make itself known on runways. Runways in 2024 were punctuated by a plethora of luxury fashion brands sending court-ready tennis-inspired outfits down the runway. Menswear label YONY took over Manhattan’s elite tennis club, Town Tennis, for their SS24 ready-to-wear show at NYFW. Paul Costelloe opened London Fashion Week with tennis-themed attire for his SS24 runway. But it's not the first time we've seen tennis at the fore of fashion – and no, we aren't just referencing Chanel's iconic SS08 tennis rackets and Jean Paul Gaultier's tennis-court themed runway for Hermes SS10.
Tennis has enjoyed a long and intimate relationship with fashion. Both on and off the court, there has been a wealth of style cues we can all draw from. It's a game that's evolved in the centuries since beyond being simply just a sport. It has grown into something more akin to a sub-culture, complete with its own lingo, lore, celebrities and fashion aesthetics (hello, tennis skirts).
On the court, sartorial conversation is often sparked by what championship players are donning – like the Williams sisters' refusal to play by strict dress codes (who could forget Serena's defiant black tutu at the 2018 US Open). For spectators, the grandstands are also a prime location to step up your sartorial game. Grand Slam competitions have become synonymous with stellar spectator fashion, whether it be the more demure trends that tend to dominate Wimbledon, or the breathable styles opted for by those attending the Australian Open in the sweltering Melbourne summer.
So, if you're looking to get into the tennis-inspired fashion trend while it's hot, see the RUSSH team's favourite fashion serves below.
LOEWE + ON Cloudtilt 2.0 stretch recycled-knit sneakers
MIU MIU Pleated Batavia skirt
LE SPECS Bizarro Sunglasses
FAITHFULL THE BRAND Noa Mini Dress
PORT DE BRAS Wave Dress
MEJURI Lab Grown Sapphire Tennis Bracelet
DEVON WINDSOR Felicity Skirt
SPORTY & RICH Yellow & Blue adidas Originals Edition SL72 Sneakers
Jo Malone English Pear and Freesia Cologne
RAQUET Quiet Please Hat
VACATIONS Ball Boy Candle
REFORMATION Maddie Zip Sweatshirt
CASABLANCA Blue Metaphysical Tennis Icon T-shirt
Feature image via Instagram.
Featured products are selected editorially. Our opinions are our own. Occasionally, we may receive a standard affiliate partner fee if you make a purchase using the links we feature.