If you're a lover of visual arts, then you'll know it's not always easy to discover new pieces and emerging artists outside the circle of what you know.

But in a country so rich in creative talent, especially emerging talent, it should be easier for us to connect with creators.

Now, there is a new platform with a mission to change this disconnect. It's called Sunday Salon. It's a new online space that looks to champion contemporary Australian artists, focusing on accessible and emerging creators.

Sunday Salon's founder, Lily Mora has worked with some of the biggest names in art across the world, including NGV and the Tate Modern. She's also worked along side institutions like Courtauld Gallery, National Portrait Gallery (London), India Art Fair, Kochi Biennale, Levy Gorvy, Michael Werner Gallery, and Galerie Thaddaeus Ropac among others.

This life-long experience and passion has showed her that there is a deep hunger for art and creativity. But many people just don't know where to look.

Sunday Salon, by design, presents a considered collection of Australian art with a generally accessible price point. Some exciting contemporary Australian artists on this online platform offer artworks for an entry level point. There are even pieces for under $500. It all comes back to the mission of this new initiative - making art more accessible, particularly for new collectors.

"Australia has many brilliant galleries who cater to the more seasoned art collector but I felt that there was a gap for a curated platform of art for new or first time buyers," says Lily says.

Updated regularly with unique works from emerging talent, Sunday Salon will also run periodic satellite exhibitions and events in various locations. And for Lily, this really is a passion project. A third-generation art dealer, you could say that the arts run in her blood. There is an abundance of amazingly talented artists in Australia and Lily hopes that Sunday Salon will bridge the gap between creators and collectors.

The last few months have been particularly hard for the creative industries. It's no secret that our Australian arts and culture sectors have been affected gravely by the coronavirus pandemic. So, we throw our full support behind any and all businesses seeking to give our creative talent a platform on which to stand.

See more about Sunday Salon at its website.