Finding the perfect wardrobe basics is not as easy as the name would suggest. All of us have different bodies, styles and preferences, all of which calls for an equally as particular fit. For all its attention to the zeitgeist, and semi-interest in manufacturing locally, it's this point that European label Brandy Melville has been critiqued most harshest for: it's one-size-fits-all approach. But if you find yourself drawn to the nostalgic cuts of the company, we're here to bring you some alternatives. From iconic baby tees straight from the 90s to tennis skirts and spaghetti strap singlets, these are stores doing vintage-style basics like Brandy Melville, but with a conscious, more size-inclusive approach. Peruse our pick of stores like Brandy Melville, below.
1. Pretties
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Home of the OG 90s baby tee, as seen worn by Rachel in Friends, Sofia Coppola and Tai in Clueless. Although, that's not the only thing Pretties does well. Dive into this Los Angeles-based label to find flirty cotton pointelle mini dresses, cutesy singlets with picot trimming and butterfly motifs, all pieces that belong in the closet of your favourite 90s 'It' girl. Knowing that it's all made ethically is the cherry on top.
2. Gil Rodriguez
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If it's wardrobe basics you seek, then none hit the intersection of affordable and well made quite like those from designer Eliana Gil Rodriguez. Her eponymous label is form-fitting and body forward, speaking to those who unapologetically take up space and refuse to feel uncomfortable in their skin. I'm a big fan of her Bellevue tees and LaPoint Tank Mini dress, and as a mid-size person find her Isla Margarita swimsuits to be a flattering cut. All designs are made in the USA from locally sourced, high quality materials.
3. Tank Air
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Like most, my love affair with Tank Air began with a certain viral bodysuit. Since then the label has slowly built up a small repertoire of minimal pieces that nod to the 90s. You may have seen them worn by Lourdes Leon or Bella Hadid; or you've probably just bookmarked them on Instagram. Either way, nobody is doing a better black tank dress, mini skirt or midi skirt for that matter. Nor are they creating them for anyone bigger than a size 12.
4. Los Angeles Apparel
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Everyone has their own take on what year indie sleaze ended. If you argued that it died just before American Apparel went bankrupt (the first time), then you wouldn't be far off the mark. By the time the store closed we had sworn of its iconic tennis skirt and those disco hot pants we'd rather forget. But ever since its founder Dov Charney started over with the similarly named Los Angeles Apparel we've been warming up to the brand. Made in Los Angeles and offering everything from leotards, skorts to oversized sweats, the brand makes a slightly better alternative to Brandy Melville.
5. UNIF
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Think of UNIF like the grungy, marginally more inclusive Brandy Melville. Some pieces are made in Los Angeles, likely more are made in China. Either way, all we know is that like Brandy Melville, UNIF is the place you go when you can't be bothered trawling Depop or Etsy for actual 90s and Y2K vintage. Is that a good thing? We'll let you decide.
6. Juliet Johnstone
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If you're after a pair of Los Angeles creative, Juliet Johnstone's, cult customised carpenter jeans, then you're going to have to be quick. The same goes for her equally as elusive baby tees and tank tops. Basically, just sign up for story notifications on her Instagram. Juliet Johnstone is what would happen if Brandy Melville ditched Europe and fled to the West Coast. And sourced vintage. And hand-printed each piece. And...
7. Baserange
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Baserange does what it says on the box. A French and Dutch favourite, it's understated and comfort-driven clothing, with a conscious approach. What more could one ask for?
8. Re/Done
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Re/Done has all your bases covered. There's upcycled denim and sloppy joes, ribbed singlets and souvenir-style t-shirts. Cotton dresses and crochet minis also make an appearance too. It's Brandy Melville but elevated and with a conscious mindset. Although, its sizing could certainly be more far-reaching.
9. Cheep Store
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Buying investment pieces is a privilege not all of us can afford and a lot of sustainable fashion is (understandably) more expensive. In the words of Agnes Choi, "sustainability in a capitalist world isn’t always affordable and accessible". With inflation and an outsized cost of living, there's a want to feel cute, affordably. Cue Cheep Store. Originally founded in Perth, the independently owned store has outposts in NSW, VIC, QLD and WA, selling youthful pieces at an affordable price point alongside a curated selection of vintage.
10. Réalisation Par
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Réalisation Par may have caught our attention for its coquettish summer dresses and romantic approach to dressing, but it's also a suitable source for vintage-inspired essentials too. Take its popular zodiac baby tees and tie-dye long sleeves, or its nostalgic cotton baby tanks in soft pink and chocolate. Sizes range from an XXS to and XXL, so there's that too.
11. Reformation
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Reformation is a brand that champions sustainability and transparency, while also placing focus on creating garments with a truly vintage feel. It's the perfect place to snap up vintage-inspired floral dresses or basic tees - and they've got a killer denim range to boot.
12. Djerf Avenue
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Social-media-darling-turned-fashion-designer Matilda Djerf's eponymous label has garnered a cult following online, in large part due to her ability to masterfully pair traditionally masculine silhouettes (think oversized suits and baseball caps) with quintessentially feminine garments like silky, 90s-inspired tops and dresses. The label is size-inclusive, and born from Djerf's love of quality basics and vintage pieces.
13. My Mum Made It
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If you're looking for comfortable lounge and activewear, but the minimalism of Skims just isn't your thing, look no further than Brisbane label My Mum Made It. With comfort and sustainability at the forefront, the label caters to a wide range of sizes through their intimates, loungewear and activewear lines. It's streetwear meets cottage core – need we say more?
14. Handsom
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Melbourne boutique Handsom is a wonderland of tonal and textural garments that appeal to the eye, are soft on the skin, and are good for the planet. Their designs are loose, simple and unpretentious – with a certain vintage edge that makes them indiscernibly unique. They offer both menswear and womenswear lines, but most of their garments float somewhere in the middle, seeming effortlessly to transcend both gender and age.
15. Muse the Label
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Muse was built by Melbourne mother-daughter duo Christine and Sarah. Founded on their love of fabric and form, the label sits nicely at the crossroads between comfortable, well-made basics and colourful, eye-catching pieces designed to make a statement.
16. Caves Collect
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If you're looking for workwear that has that Brand edge, take a look at Melbourne label Caves Collect. They offer a more sustainable, well-made alternative for all your basic tee, cotton keyhole top and pinstripe pant needs. All their wares are made on home soil, in Victoria, with a focus on flattering cuts, quality materials and functional design.
17. Noble Label
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Designed by a Sydney sister duo, Noble creates elevated basics, in pursuit of a timeless, season-agnostic capsule wardrobe. Think soft cotton tops, gingham totes and linen wrap dresses in neutral, earthy tones and textures.
18. Leset
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Leset is our go-to for soft-as-butter basics that are comfortable enough for lounging in at home, and chic enough to wear out. Each year, the brand releases an interchanging group of 10-12 seasonal fabric sets, designed to carry you through the season.
19. Deiji Studios
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Elevate your loose linens and comfy cottons by investing in some Japanese-inspired loungewear from Deiji Studios. They are the perfect way to parade your affection for effortless undone-ness, while also being prepared for an unexpected mid-afternoon nap.
20. Faithfull The Brand
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If Brandy Melville took a tropical Tahitian holiday, it might look something like Faithfull The Label. Faithfull is focused on a youthful and complicated approach to feminine dressing, underscoring bright colours and patterns in simple, timeless silhouettes. It's the perfect way to do the basics, without being basic.
Looking to expand your shopping experience? Here are some brands like Reformation and With Jéan.
Featured products are selected editorially. Our opinions are our own. Occasionally, we may receive a standard affiliate partner fee if you make a purchase using the links we feature.
