It's time to mark your calendars.
The third instalment of Sporty & Rich's s/s drop is nearly here. It's set to arrive on 9am PST on June 5 - which is actually 2am the next day for those of us on the East coast of Australia.
This time around we can expect a few fresh, bright pieces from the label in the form of two red sweatshirts - one marked with the emblem "wellness" and the other with the slogan "stay active, live longer".
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We'll also see a white, long-sleeve tee, a matching white tote, a grey sweatshirt and another beige iteration in the drop. You can find a preview of the pieces in the collection section of the Sporty & Rich site.
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Just remember, if you see something you like when the pieces drop, make sure you snap them up quick. The Sporty & Rich store is only open for a day or two, and if you wait, you'll risk missing your shopping window. Which exactly what I did during the last drop at the beginning of May. Be warned.
A small selection of pieces are available on SSENSE if you do miss out, but it's best just to set a reminder in your diary.
Sporty & Rich is a cult favourite label for a reason. Yes, it's hard not to love the nostalgic and effortless chic designs, but much of the hype around this brand comes from its dedication and devotion to sustainability.
A member of 1% For The Planet, the brand pledges 1% of annual sales to organisations that help environmental responsibility. Sporty & Rich also focuses on ethical production processes. Processes that ensure workers are paid and treated fairly and also processes that prioritise environmentally-friendly practices.
The brand recently gave us some interesting insight into one of its key efforts toward sustainability: the 'preorder only' rule. Pre-orders allow this brand to only make the stock they need to sell, with zero waste left over. Since 70 percent of the world's greenhouse gas emissions can attributed back to the top 100 companies, we know that companies have an important role to play in a more sustainable future.
Sporty & Rich's effort towards an ethical, environmentally-friendly practices is just one reason to love this brand even more.
