A quintessential summer wardrobe by an Australian icon. Swimwear veterans Seafolly announce the launch of their Summer 2020 Collection and campaign featuring RUSSH model favourites Georgia Fowler, along with homegrown talent and our Spiritualised cover star, Charlee Fraser.

Seafolly is a brand that originated by the sea on Bondi Beach in 1975, so it was only fitting that the new campaign be shot along those exact same shores. Celebrating history and heritage, the new campaign embodies a vintage retro glamour, paired with Australia’s rich beach culture.

The Seafolly Summer 2020 uniform celebrates multi-functional silhouettes, bold colour hues, and exclusive textures with five key swimwear collections released throughout the season that can be paired back with an assortment of apparel and accessories.

The first luxurious collection Sea Dive is inspired by the 70s and features textural fabric in bold hues, high-rise pants, a one shoulder bandeau and a deep cut one-piece. A minimalist collection with new shapes designed to echo the golden era.

The second collection aptly titled Wild Ones is your next summer adventure. Featuring a timeless animal print and bold new shapes with basket weave ring detailing, Wild Ones is the perfect match for your untamed getaway.

Next in line we have Thrift Shop. This print is designed to love beyond the season, taking its inspiration from vintage florals and retro colours. The feminine styling combined with a ribbed texture, secures endless support for a confident swim all summer long.

The fourth key collection Check In showcases revitalised gingham. Fabricated from reversible European knit and featured in classic colourways from chilli red and timeless black. These are the classic and timeless styles to wear on repeat.

Last, but certainly not least, Seafolly is also proud to announce that two key collections have been printed on sustainable Repreve recycled nylon to offset the countless volume of plastic that enters our beautiful oceans each year. These include Summer Memories, a collection featuring splashes of watercolour with a nod to vintage-inspired florals and bold abstract blooms, and New Wave, a collection inspired by the movements of the ocean, featuring a modern abstract print.

An Australian name, with an Australian spirit, these are the hero items for your summer beach wardrobe. Make a splash.

You can shop the Seafolly Summer 2020 collection via Seafolly.com or in store at Seafolly boutiques.