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This viral lip liner is taking over Paris Fashion Week

Refy Beauty Blur Liner at Christopher Esber's Spring/Summer '25 show.

Refy Beauty has earned Paris Fashion Week’s tick of approval, as the official makeup partner of Christopher Esber’s Spring Summer ’25 show.

And while the collaboration has certainly catapulted Refy’s entire offering back into our collective consciousness, there was one product that stood out above the rest: the Blur Liner. The lip product — which falls somewhere between a crayon and a pencil — has already made the rounds on TikTok, with creators lauding its easy-application and lip-plumping capabilities. Now, the Refy Beauty Blur Liner has graduated from internet virality to runway standout. Below, everything you need to know about fashion's new favourite product.

 

The Refy Beauty Blur Liner in use at Christopher Esber's Spring/Summer '25 show.

Where to buy the Refy Beauty Blur Liner in Australia

While no IRL Australian retailers stock Refy Beauty just yet, Aussie beauty aficionados can get their hands on the Blur Liner (before it inevitably sells out) direct from the Refy Beauty website.

 

How does Refy Beauty's Blur Liner work?

According to makeup artist Filomena Natoli, who conceptualised the show look, the beauty of the Blur Liner is in its usability.

“When you create a line around the lip, it creates such a soft edge, just like a cloud," she said after the runway. Even better, unlike a traditional lip liner, "you really don’t have to work that hard to achieve it; it just happens on contact."

 

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It's a similar philosophy to Refy's existing product offering, and a huge reason why the brand is so popular. Take the Brow Sculpt, for example. The unique wax-gel hybrid formula easily and effectively shapes and sets eyebrows, without looking harsh or unnatural.

It's this philosophy that make Refy and Christopher Esber a match made in heaven. Both brands have long been considered arbiters of cool in their respective fields, and Refy's emphasis on effortless, paired-back beauty is the perfect foil to Esber’s wearable minimalism.

 

Every Refy Beauty product used at Christopher Esber's Spring/Summer '25 show

Held at the Palais de Tokyo, Esber’s show struck a familiar balance between soft and sturdy, with weightless dresses and lingerie-like details offset by stronger tailoring and structured outerwear. To compliment this aura, Natoli was tasked with devising an equally effortless beauty look — a pursuit very much within the Refy product wheelhouse.

Refy Beauty at the Christopher Esber Spring/Summer '25 show.

Natoli perfected each model's base with the Refy Eye Balm, followed by the Glow and Sculpt Primer, Concealer, and Cream Bronzer. When it came to eyes, she devised three distinct looks. The first utilised Refy’s Clear Lip Gloss on the eyelids, for an all-over luminous glow. The second was the work of the Refy Brow Pencil, concentrated in model's waterlines for a soft, 90s-esque shadow, and the third look was an ethereal wash of graphic white eyeliner.

 

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