This week, Melbourne’s Emporium served as the setting to celebrate Patou and Onitsuka Tiger – the brands just revealed their much-anticipated collaboration.
The evening was a fusion of Parisian elegance and Japanese cool. An electric atmosphere, where every detail of the celebration showcased the unmatched creative synergy between the two iconic brands. From curated displays to the vibrant energy of the crowd, it was a night to remember.
Guests sipped cocktails and explored installations that demonstrated the blend of Patou’s refined delicateness with Onitsuka Tiger’s bold, sporty edge. Music flowed through the space, creating a playful yet sophisticated energy. But the real showstoppers of the night were the apparel and sneakers displayed around the store.
This was the first time fans of the brands were able to view the soon-to-be-cult collaboration. At the centre of the collection stands the reimagined Mexico 66. Patou’s signature grosgrain ribbon weaves through Onitsuka Tiger’s bold stripes, adding a couture-like touch to a timeless silhouette. The black and Patou-pink colorway is both bold and fun, merging femininity a street-wear aesthetic. The addition of the removable tiger charm brings a sense of playfulness.
For a more laid-back moment, the Mexico Rinkan pairs soft beige with pops of pink, striking a perfect balance between relaxed and polished. Then, there's the Mexico 66 Ballerina, which offers something entirely different. Inspired by dance, it has a sleek double-strap design. This shoe combines elegance and practicality for a look that works wherever you take it. We can bet this is soon to be the must-have piece for coquette fashion collectors everywhere.
Of course, the collection extends beyond footwear, with oversized hoodies and t-shirts in Patou’s signature baby pink. These unisex pieces merge the heritage DNA of both brands, creating a capsule that feels wearable but fresh and entirely unique.
Patou and Onitsuka's collaboration is available at both Patou and Onitsuka in store only.