Beauty / Beauty News

Beauty muse Olivia Rodrigo is the new face of Lancôme

Olivia Rodrigo has a new job: she's the face of French beauty house Lancôme.

The good 4 u musician has always been a makeup muse. She's previously fronted campaigns for Glossier (it was the brand's first time tapping a mega celebrity), and become known for her signature winged liner and red lip. Rodrigo isn't afraid of a little glitter, either — her recent GUTS tour beauty look was full of stars, sequins, shimmer and Bambi lashes. She's the people's pop princess, and now Rodrigo is sharing that magic with Lancôme.

Lancôme is a classic French beauty brand, known for icons like the Teint Idole Foundation, Hypnôse Mascara, Advanced Genefique Serum and banner fragrances like La Vie Est Belle. While its stayed true to its classic heritage, its tapped into trends, and nostalgia in recent years. They re-released Juicy Tubes (Rodrigo would love these), and introduced a glowy iteration of their long-wear foundation. The campaign that accompanies the news is also a lot of fun: a bold red lip (L'Absolu Rouge Cream Lipstick in 148 Bisou Bisou, according to her makeup artist Melissa Hernandez), liner and lots of shine.

To celebrate the iconic pairing, a round-up of Rodrigo's best-ever beauty moments, below. And if you want more, be sure to scroll through her style file, it's seriously good.

 

 

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A post shared by Olivia Rodrigo (@oliviarodrigo)

 

 

Shop the RUSSH Lancôme edit:

 

Teint Idole Ultra Wear Foundation

This is everything you want in a foundation: 24 hour wear, a natural matte finish, a huge shade range and a transfer-proof finish. If you prefer glow, it comes in a more luminous finish.

 

Juicy Tubes Lip Gloss

 

 

This gloss defined the early 2000s, and it's back. It's got that hyper-real, reflective finish that only a Juicy Tube can deliver. Miss Rodrigo would certainly approve.

 

Advanced Genefique Serum

 

Maybe the most iconic Lancôme product, Advanced Genefique is a plumping serum with prebiotic fractions to cultivate firm, hydrated, balanced skin.

 

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Images: @oliviarodrigo