It's the Off-White eyewear of our dreams, finally available in a full collection. Graphic codes synonymous with Off-White's DNA are iterated in Virgil Abloh's debut eyewear line, and we almost thought the day wouldn't come.
Offered as a collection of fluid frames, the eyewear line nods in the direction of the brands roots with a reimagined, overlayed logo and the classic Arrow iconography featuring intertwined ivy detailing. “I don’t believe in gender, only design,” said Virgil Abloh in a statement.
And it really is all design. The Marfa Sunglasses are offered in a narrow, graphic cat eye iteration with squared off frames, available in hot-pink, muted white, classic black and tortoise colour ways while the Alps frames are rendered as an oversized silhouette and wrap-around frames. Perfect for the Alps! The Manchester style is offered with an 80s nod to trapezoidal lenses while The Cape shape is, what we can only imagine as an ode to Lisa Bonet, with its miniature round 90s lenses and grey and yellow colour ways. The line also sees the return previous Off-White styles, including the signature Virgil lenses, the rectangular Arthur silhouette, the enlarged Tropez frames and the Cady sunglasses.
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For the collection's debut, Abloh collaborated with photographers Tanya and Zhenya Posternak to create a modern and clean yet slightly grimey campaign, starring Helena Christensen, Justine Bitcoin, and Lil Dre. “I chose Helena, Justine and Lil Dre because they each represent different world views and perspectives, yet they each embody everything I believe Off-White™ stands for: Creativity, perseverance, confidence,” said Abloh.
The collection is available to pre-order now on Off-White’s website and will arrive in storefronts come June 2021. For a fun, tech-drive addition, shoppers can virtually try-on each frame through an AR filter on Off-White’s Instagram.
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