If you're already feeling fatigued from the fashion week highlights pumping out of NYFW SS24 and LFW SS24, then the Italian Fashion Council are here to perk you right back up with its impressive lineup of designers.
Milan Fashion Week has begun – running from September 19 to September 25 – and promises to be a highlight in every fashion week attendee's calendar.
From revered Houses like Fendi and Diesel kicking things off to heavy-hitters like Gucci (where Sabato de Sarno will make his debut), Versace, Prada, Bottega Veneta and Giorgio Armani set to steal the limelight later in the week. There are also some exciting newcomers to keep tabs on – like Karoline Vitto and Avavav. And who can overlook the legendary Tom Ford?
Below, we bring you all the runway highlights from Milan Fashion Week SS24.
Fendi
Kim Jones had the halls of their Milanese showroom at Via Solari packed with friends and family (like Naomi Campbell, Kate Moss, and Linda Evangelista) for the House's Spring Summer 24 runway, a refined and elegant homage to the 'woman on-the-go'.
Soundtracked by violin music, and Dinah Washington’s angelic vocals from her 1960s track The Bitter Earth, models donned skin-tight dresses with mock necks and cutouts, smooth, colour-blocked leather coats, shimmering nightgowns in what's rumoured to potentially be Jones's final collection for the Italian House.
Diesel
Glen Martens threw a dystopic denim rave in the rain for his Spring Summer 24 runway, a collection that landed somewhere between Y2K revivalist, military operative and Burning Man attendee.
Knitted tanks and bleached T-shirts, oversized cardigans and discoloured anoraks were heavily distressed – hanging on by a thread and muddled in dirt – before a finale of gold-faced models paraded equally as shimmering garments at the end of the 73-look show.
Prada
Slime oozed from the ceiling at Prada's SS24 showcase, which was packed with celebrity front-rowers like Emma Watson and Ayo Edebiri. The collection found a meeting point between sorbet-toned diaphanous organza dresses, and some of the House's classic menswear tailoring like oversized blazers tucked into trousers and shorts – some embellished some flippy metallic fringes, others appliquéd with studs and crystals.
Max Mara
Max Mara's Spring Summer 24 runway felt simultaneously utilitarian and glamorous, a series of natch, jewel-toned ensembles inspired by the Land Girls of the 1940s.
Taking cues from the garden of the English poet Vita Sackville-West, classic workwear silhouettes and floral fabrics were transformed – no longer fit just for the garden.
Weekend Max Mara also released their newest signature collection during Milan Fashion Week, entitled 'Phantasie'. Designed by Arthur Arbesser, the fantastical collection is rooted in Arbesser's Viennese roots; certain severity, clear and precise silhouettes, a mixing of softness and discipline.
BOSS
Gigi Hadid opened the runway at BOSS's FW23 presentation, which leant into the internet micro-trend naming conventions with their 'Corpcore' show. Ergonomic design met with forward-thinking technology, as the venue was transformed into an ephemeral 'Technotopia' workplace.
On the runway, the brand evolved their hallmark tailoring, taking the traditionally conservative attire of an office executive and tipping it on its head; celebrating the power of suiting as a tool for confidence, empowerment and individuality.
Versace
Versace took it back to the swinging 60s for their SS24 show, which featured quite a few familiar faces on the runway, like Kendall Jenner, Precious Lee, Gigi Hadid, Amelia Gray, Iris Law and Natalia Bryant. Even Claudia Schiffer made a return to the runway to close out the show.
Gogo boots, tailored suits, matching two-pieces and A-frame mini dresses were a plenty this collection, each bathed in pastel tones of buttercup yellow, minty green, frosted blues and candy pinks. And in true Versace style, the show closed with a series of slinky, glittering mesh dresses.
Ferragamo
Saturated green and espresso leathers, gilded hardware and longline coats dominated the SS24 collection of Ferragamo, a masterclass in Italian minimalism. Each garment was tucked, nipped and layered to perfection, adding depth, shape and texture to classic wardrobe staples.
The third collection from creative director Maximilian Davis, the collection felt lighter and more playful this time around, pulling inspiration from his Caribbean heritage and their relaxed sense of dress.
SPORTMAX
Sportmax lifted the veil on their industrial SS24 collection entitled 'A Gardener’s Ballad', which spotlighted the brand's expertly structured and tailored garments that spanned avant-garde corsets, transparent tops, distressed knitwear and tubular dresses.
The first half of the show's absence of colour played into their clinical setting, before bright floral tones entered the mix toward the latter half of the collection.
