Melbourne beauty aficionados, this one’s for you: MECCA has made our day with news of a new Flagship store, and it’s their biggest yet.
Just when we thought we couldn’t love the beauty retailer anymore, they've spilled that the city's iconic Bourke Street will be home to a behemoth MECCA store come early 2025.
In addition to stocking over 200 of our favourite beauty brands (Glossier, Hourglass, Dries Van Noten, to name a few) the new Flagship will also offer 80 (yes, 80) services. Keep reading for everything we know so far.
What services will be offered at MECCA's Melbourne Flagship store?
Much like Sydney's George Street Flagship, the new MECCA store will be brimming with services and experiences – a feature the RUSSH team and many others have come to love about the retail offering. While we'll have to wait a little longer for details of exactly what will be on offer, we do know that the store will introduce several new concepts. These include:
- MECCA Apothecary, which will service customers' holistic needs via 15 new wellness brands
- MECCA Atelier, a one-stop in-store salon complete with makeup, hair, and nail services
- MECCAversity Auditorium, an education space dedicated to bringing customers and team members together for masterclasses and beauty school courses alike
The three new services and spaces will offer exciting, new experiential offerings to the Flagship store, but that doesn't mean MECCA's classic offerings will be going anywhere. Namely, the sprawling Perfumeria of globally curated fragrances designed to engage all the senses.
Where is MECCA's new Melbourne Flagship store located?
The new MECCA store will be housed at 299 Bourke street. From 1883 to 1929, the site was home to Edward William Cole's iconic Cole's Book arcade — a two-story book shop that was once the largest in the world. We'll be waiting eagerly to see how the historic space is transformed with MECCA's signature pink and red colours.
