In partnership with Max Mara

 

For over 70 years, Max Mara has perfected the art of outerwear. The Maison's collections are designed to accompany women through the many stages of life, offering pieces that not only flatter but empower. When you wear a Max Mara piece, a confidence wades over you and your shoulders set back, cloaked by the silhouette of a jacket that will never let you down. With their latest release – the Olimpia jacket – the Italian House is continuing this rich legacy and emotion, introducing a new icon to its storied collection.

Instantly recognisable, the Olimpia jacket first debuted in Max Mara's Fall/Winter 2024 runway collection. Named after the mythological figure of Olympia, the jacket channels the essence of a female hero. The piece, which has joined the House's line-up of iconic outerwear presents the perfect symmetry of timeless craftsmanship and modern femininity. Designed from pure lightweight camel hair, the Olimpia jacket boasts broad shoulders and a double-breasted, oversized silhouette that speaks to Max Mara's mastery of "capispalla" (outerwear). The piece is a testament to the brand’s ongoing commitment to quality and design, elevating everyday style into a statement of confidence and grace.

This same essence of strength and sophistication bleeds its way into the campaign imagery too. Shot by Oliver Hadlee Pearch on the vibrant streets of London – a city where anything feels possible – model Bibi Breslin is captured in moments of pure joy, embodying London's dynamic energy. She represents a woman unafraid to embrace life’s imperfections, finding beauty in her ability to navigate challenges with poise and resilience – a symbol of empowerment that the Olimpia Jacket represents.

Max Mara’s Olimpia Jacket is more than an outerwear piece; it’s a celebration of craftsmanship and a reminder that style can be both a personal armour and an affirmation of one’s unique journey. A natural addition to any wardrobe, it’s a jacket for the woman who dares to be remarkable.

 

You can shop the Olimpia jacket now, on the Max Mara website or in store at your local boutique. And watch the full campaign video below.