All the most iconic looks from Scandi style queen Matilda Djerf

If you're a chronically online fashion girlie like us, then you definitely need no introduction to Matilda Djerf. The 27-year-old fashion and lifestyle influencer from Borås, Sweden, has become a household name amongst Gen Z-ers, beloved for her wispy, much-emulated hairstyle and of course, for her enviable Scandi-inspired wardrobe. In fact, her look is so widespread that she's started her own multimillion-dollar lifestyle empire Djerf Avenue, where you can purchase Matilda-approved styles. In a few short years, her name has become almost synonymous with her signature hairstyle and style of dressing. Ever worn a pair of linen pants with an oversized button-down shirt and big hoop earrings? You'd probably be told: "That's so Matilda Djerf of you."

Seeing as our obsession with Scandintavian street style and Scandi-inspired interiors is pretty insatiable these days, we thought we'd pick out some of our favourite looks from Djerf's wardrobe over the years.

In a Wardrobe NYC double-breasted coat.

In a pair of adidas Sambas, Djerf Avenue scarf, Soft Goat balaclava and The MANNEI coat.

In a vintage-inspired slip dress from Mirror Palais.

Wearing Miræ Paris.

Donning a 1980s Pierre Cardin from Tab Vintage.

In a sweater from The Garment, and loafers from The Millennial Decorator.

In an Orseund Iris top, and Hermès belt.

In a Helsa Studio skirt.

In another floor-length Mirror Palais dress.

In an Orseund Iris top, paired with a Christian Dior bag.

In an Orseund Iris trench and Louis Vuitton bag.

Donning her own line, Djerf Avenue.

Wearing Lisa Bonne Atelier.

In Realisation Par and Mejuri.

In Havre Studio and Tony Bianco.

Wearing a leather jacket from The MANNEI, paired with a crochet hat from ULTRAVIOLHAT.

In a matching ensemble from Djerf Avenue.

In a pink sparkly two-piece from Rezek Studio.

In a maxi dress from SIR. and matching black EYTYS lace-ups.

Wearing a Havre Studios suit with a JACQUEMUS bralette.

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Cover images: one, two.

RUSSH Magazine

Fashion / Style

All the most iconic looks from Scandi style queen Matilda Djerf

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