Like a match made in heaven, CHANEL has announced Margot Robbie as the new face of its legendary N°5 perfume, set to be unveiled in October 2024. The pair have had an unwavering partnership since 2018 – working together to deliver some of the most memorable looks and campaigns – and this latest appointment is the perfect natural extension, celebrating and continuing a legacy of powerful women who have embodied the essence of CHANEL’s most famous fragrance.
In a statement, Robbie expressed her excitement: “I think CHANEL N°5 is one of the most iconic fragrances in the world. It’s incredible to be a part of it. There’s such an impressive lineage of women who’ve been associated with the fragrance over the years. I am very honoured to be joining that long list of incredible talents.”
Robbie’s strength, charisma, and passion for storytelling perfectly aligns with the values of CHANEL N°5. As both an actress and a producer under her LuckyChap production banner, she has dedicated herself to championing female stories and emerging talent. Her on-screen presence, combined with her commitment to empowering women through her work, makes her the ideal face for CHANEL’s timeless scent.
From her unforgettable debut in The Wolf of Wall Street (2013), Robbie has crafted a cinematic path that feels as raw as it is refined. Each role she touches becomes an intimate exploration, from the tender vulnerability of Sharon Tate in Quentin Tarantino’s Once Upon a Time in Hollywood to the restless ambition of her character in Babylon. Robbie’s portrayal of Tonya Harding in I, Tonya didn’t just earn her an Oscar nod – it redefined the way we see complex women in film. And with Barbie, the pop culture juggernaut that smashed expectations, Robbie didn’t just star – she produced, breathing life into a film that went on to captivate the world with eight Oscar nominations.
A storyteller at heart, she’s just getting started, and with her new appointment as the face of CHANEL N°5, she signals a new chapter to the perfume’s storied legacy, celebrating the strength and elegance that have always defined its allure.
