The past year has been a significant one for fashion and the way it has had to pivot its presence to the digital realm. With experiential fashion films being the go-to format for presenting new collections in previous seasons, and the demand for a change of pace in the way the show circuit works, digital presentation appears to be here to stay, and we're happy to be witnessing the shift in format in an industry that is ordinarily so firm in its roots. Maison Margiela’s Nick Knight-directed digital experience for the brands Spring Summer 2021 collection, S.W.A.L.K. II, was no exception, and as reported on last year, has been turned into digital art to celebrate the co-ed collection.
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In honour of the arrival of the SS21 Co-Ed collection - which was presented via a 45-minute film which blurs documentary and cinematic vignettes - in stores, Maison Margiela has revealed Key Pieces, a project that embodies the collection through the eyes of artists Arcin Sagdic and Ezra Miller. Honing in on key themes from the collection, the artists applied their digital practices onto the clothing. The result? A collection of 15-second clips that focus on form and detail, touching on motifs of wet look, print with a purpose, and anonymity of lining.
When the collection was first presented as S.W.A.L.K. II, the fashion film cuts between discussions between John Galliano and his team of creatives to showroom fittings, to the narrative of the collection that comes alive with Galliano's collection notes. The collection itself was a tango of love and family drama, in the confines of a gothic visual scape. Models danced across water and became submerged and suspended in a bodies of water, the lines of the collection outlined in their silhouettes.
Preview some of the digital artwork below, and shop the SS21 collection via the Maison Margiela website.
Image: @maisonmargiela
