For our father’s generation the ability to service their own cars and repair broken household items was deemed to be the ultimate display of manhood. But for today’s man the pressure to adhere to those rigid notions of masculinity (think, ‘men don’t cry’ and ‘men don’t talk about their feelings’) is easing. To help facilitate this much overdue shift, luxury men’s fashion destination Mr. Porter is launching H.I.M (Health in Mind), a global initiative committed to supporting men’s mental health.

H.I.M will launch in two parts - the first is a monthly content series which profiles the friendships of some of fashion’s most sought after insiders (the first instalment is available to read at Mr. Porter’s magazine The Journal). In this edition, Tommy Ton and Matthew Breen, who work together on luxury menswear label Devaux, tell us what they like about each other. Luke Day and Ben Cobb, Editor of GQ Style and Editor-in-Chief of Another Man, respectively, discuss their 15 years of shared friendship and overcoming potential professional rivalries, while streetwear kings Jerry Lorenzo and Kerby Jean-Raymond fill us in on their modern-day friendship – it started on Instagram and the oceans that separate them couldn't dull their bond.

Part two is a Health in Mind Fund. This fund, a collaboration with Movember, will launch in October with a fundraiser in Mr. Porter’s hometown of London. Proceeds of the fund are going to support Movember’s already existing (and much needed) initiatives that spread mental health awareness and support around the world. Regarding the launch of H.I.M, Mr. Porter's managing director Toby Bateman says, "It’s time for us to give something back. By working with experts and charity partners such as Movember and creating inspirational content, we hope to help our audiences feel as good on the inside as they look on the outside.”