In partnership with Longchamp

What is it about the 90s that we keep coming back to for style references? It was a time where style felt rebellious and effortless, where grunge blended with minimalism and streetwear with high fashion – it was attainable and aspirational, an era where individuality was championed. This analogue era imbues 90s with its sense of simplicity and directness that can feel refreshing in our hyper-digital world. This mix of rebellion, comfort, and simplicity aligns perfectly with what we crave today.

Fashion, just like history, has a way of repeating itself. As the 90s continue to reign supreme as a nostalgic touchstone for contemporary style, finding that sophistication and timelessness in a bag succeeds any piece of clothing and transcends any outfit. Each year, we have long debates about exactly which bags might step into the spotlight once more and what will be the bag of the season.

But while trends come and go, there is one bag that has held its iconic status consistently since the 90s; Longchamp's Le Roseau. The brand has remained synonymous with French elegance and high-quality craftsmanship for decades, whether in 1992s with the Le Roseau, or even the nylon Le Pilage bag in 1993.

The Le Roseau quickly gained icon status after its release, and has remained a staple accessory ever since. The name Le Roseau is French for 'reed', symbolic of both the bag's flexibility and resilience – qualities that have ensured its relevance and durability across decades. Its classic design has allowed the Le Roseau to play the reinvention game, continually finding its way into our ever-changing wardrobes.

Available in three sizes – small, medium and large–all compact and structured, with a wide base and converging narrow at the top, the bag is clasped together by a signature bamboo silver toggle; minimal in hardware, its style possibilities are versatile.

Now on the verge of spring, whether you're wearing a slouchy cashmere sweater and tailored trousers, or a midi dress with ballet flats – the Le Roseau is the perfect companion for the warmer months (a good book, sunscreen, and sunglasses all easily nestled inside). Its versatility lies in its ability to elevate even the most casual of outfits in the warmer months. It’s the kind of accessory that doesn’t demand attention, but invariably draws it. Available in an array of colours that vary from neutrals to bright hues, it remains a beloved choice amongst new generations.

The 90s was an era where accessories were not just functional, but were integral to one's personal style narrative. Carried to today, where the Le Roseau symbolises more than just a place to carry your essentials, they represent a lifestyle. They were, and still are, investments in timeless fashion. In a world where everything feels transient, the Le Roseau stands as a beacon of lasting style, reminding us that true elegance never fades.

You can purchase a Longchamp’s Le Roseau bag in stores or on the Longchamp website.