Since the 90s, London Fashion Week has cemented its reputation as the home of bold, youthful innovation. Known for its eccentric, avant-garde spirit, the city became the epicentre of rebellious style movements like grunge and minimalism during this era. British designers like Alexander McQueen, John Galliano, Stella McCartney, and Vivienne Westwood used fashion as a playground for creative rule-breaking; pushing the boundaries of fashion as we knew it.
Today, LFW remains a breeding ground for emerging talent and boundary-pushing collections, with an energy unlike any other fashion week. It’s where the next wave of designers cut their teeth, setting trends that the rest of the world soon follows.
For those of you not heading off to the city, worry not. At RUSSH, we’re bringing you the standout moments and key highlights from London Fashion Week SS25, so you can stay on top of everything that matters this season.
Burberry
Burberry's identity for their Spring/Summer 25 collection felt renewed, not radical, but deeply considered. A quiet evolution, where luxury meets daily life. The house codes of the check and beige tartan have been transformed, that bring an urban toughness to tailored silhouettes. Creative Director Daniel Lee, once again takes on a play with proportions–subtle asymmetry and functionality are his hallmarks. Where similar to his earlier Winter/Autumn collection at the start of the year, we're given pieces made in the colour palette of soft and muted, with earthy tones and neutrals, anchoring each look. At Burberry, Lee has been about revitalising and crafting an inclusive adaptable wardrobe for the British person. As he plays with the idea of clothing as armour for navigating both cityscape and nature. Continuing to embrace the houses heritage roots in British tailoring, by rendering it in a way that feels fluid and almost undone.
S.S Daley
Did you know that Harry Styles owns a minority stake in the brand S.S Daley? He also made a rare appearance sitting front row at the show, it brought the perfect attention and attraction to the designer. S.S Daley, is a sartorial alchemist, that created a spectacle at his latest runway showcase. The collection, a symphony of ethereal fabrics from sheer, to lace and intricate embellishments of beads and embroidery allowed for his blend of vintage aesthetics and contemporary edge to become quite extraordinary. There's a BODE flair and similarity in this brand, from the delicate lace overlays to the bold, architectural silhouettes, each piece was perfectly styled by Stylist Harry Lambert.
JW Anderson
Johnathan Anderson the creative director is an innovator that sits in his own category–the man is a genius. Known for his playful experimentation and ability to challenge traditional notions of fashion, Anderson consistently delivers collections that are both thought-provoking and aesthetically pleasing. The show, held in the Roundhouse, featured a set of white chairs and a cavernous space that created a minimalist backdrop what was to come. This collection saw gender-fluidity, pieces that can be worn by anyone. Sticking to his beloved knits and exacerbated sized pieces, it was a simulation of summer, that the season is a fleeting moment that can be easily distorted or manipulated, seen through his unexpected and unconventional choice of silhouettes and materials that you wouldn't usually see in the warmer times.
Nensi Dojaka
A master at sensuality. Known for her barely-there silhouettes and intricate cut-outs, delivered this week a collection that felt grounded and sophisticated, while staying true to the brands roots.Debuting her collection this year with Calvin Klein – this seemed like a collaboration made in underwear heaven. Dojaka herself stating this collaboration was about “ framing the fantasy in a more realistic context.”
16Arlington
16Arlington is all about seamlessly blending contemporary trends with timeless elegance; with intricate details of beads, shimmer and sparkles to luxurious fabrics with a playful spirit. This collection drew from the 70's and 90's with the large jackets, from suede, faux fur, and denim while adding a contemporary liveliness of sheer and having underwear as pants. It was feminine and bold, that left us with a mix for day and night time occasions.
Simone Rocha
Romantic and rebellious, Simone Rocha toes the line between ethereal femininity and dark twists. This collection, was a continuation of what we've seen with the brand–lace, tulle, and organza, volume, texture, and silhouette in a way that feels nostalgic. Rocha’s pieces have a dreamlike quality, with pearl embellishments, ruffles, and floral appliqués.
