Since the 90s, London Fashion Week has cemented its reputation as the home of bold, youthful innovation. Known for its eccentric, avant-garde spirit, the city became the epicentre of rebellious style movements like grunge and minimalism during this era. British designers like Alexander McQueen, John Galliano, Stella McCartney, and Vivienne Westwood used fashion as a playground for creative rule-breaking; pushing the boundaries of fashion as we knew it.

Today, LFW remains a breeding ground for emerging talent and boundary-pushing collections, with an energy unlike any other fashion week. It’s where the next wave of designers cut their teeth, setting trends that the rest of the world soon follows.

For those of you not heading off to the city, worry not. At RUSSH, we’re bringing you the standout moments and key highlights from London Fashion Week SS25, so you can stay on top of everything that matters this season.

Burberry

Burberry's identity for their Spring/Summer 25 collection felt renewed, not radical, but deeply considered. A quiet evolution, where luxury meets daily life. The house codes of the check and beige tartan have been transformed, that bring an urban toughness to tailored silhouettes. Creative Director Daniel Lee, once again takes on a play with proportions–subtle asymmetry and functionality are his hallmarks. Where similar to his earlier Winter/Autumn collection at the start of the year, we're given pieces made in the colour palette of soft and muted, with earthy tones and neutrals, anchoring each look. At Burberry, Lee has been about revitalising and crafting an inclusive adaptable wardrobe for the British person. As he plays with the idea of clothing as armour for navigating both cityscape and nature. Continuing to embrace the houses heritage roots in British tailoring, by rendering it in a way that feels fluid and almost undone.

S.S Daley

Did you know that Harry Styles owns a minority stake in the brand S.S Daley? He also made a rare appearance sitting front row at the show, it brought the perfect attention and attraction to the designer. S.S Daley, is a sartorial alchemist, that created a spectacle at his latest runway showcase. The collection, a symphony of ethereal fabrics from sheer, to lace and intricate embellishments of beads and embroidery allowed for his blend of vintage aesthetics and contemporary edge to become quite extraordinary. There's a BODE flair and similarity in this brand, from the delicate lace overlays to the bold, architectural silhouettes, each piece was perfectly styled by Stylist Harry Lambert.

JW Anderson

Johnathan Anderson the creative director is an innovator that sits in his own category–the man is a genius. Known for his playful experimentation and ability to challenge traditional notions of fashion, Anderson consistently delivers collections that are both thought-provoking and aesthetically pleasing. The show, held in the Roundhouse, featured a set of white chairs and a cavernous space that created a minimalist backdrop what was to come. This collection saw gender-fluidity, pieces that can be worn by anyone. Sticking to his beloved knits and exacerbated sized pieces, it was a simulation of summer, that the season is a fleeting moment that can be easily distorted or manipulated, seen through his unexpected and unconventional choice of silhouettes and materials that you wouldn't usually see in the warmer times.