Two Australian icons meeting in a perfect mood of synchronicity.

Introducing Lara Worthington as the new face and global ambassador for Seafolly. A woman synonymous with breezy beauty and Australia's beach culture, Lara Worthington is the ideal face for a brand like Seafolly that captures quintessential Australiana.

In their first collaboration together, Lara fronts the latest 2021 campaign - Always Seafolly. An embodiment of the brand, she's photographed beachside wearing a string bikini paired with a white sweatshirt. In another moment, she kneels in the powdery sand against the backdrop with azure waters.

“Lara is a remarkable talent and there is no denying her down to earth nature and love for the beach will resonate with our customers,” says Seafolly Head of Marketing.

"When we first approached her about a partnership, we were drawn to her confidence and passion for wellness as much as her love for Australia and the beach. She loves to express herself through style and is a constant inspiration to her fans on living a fulfilling lifestyle. It’s that authenticity and unapologetic spirit that we admire, and we are thrilled to welcome her to the Seafolly family.

The Always Seafolly campaign has a message of female empowerment, embracing our true selves and being at one with our natural surrounds. And in the campaign shots, Lara epitomisies this message and direction for Seafolly.

“Lara illuminates how our latest collections can be uniquely styled to suit individual personalities and lifestyles, showcasing that being yourself, being comfortable and looking stylish are not mutually exclusive.” shared Seafolly Head of Marketing.

The new campaign comes as Seafolly introduces its Seafolly Originals - a foray into lounge and athleisure. It's a cosy capsule with easy wearing pieces in lilac, beige, true navy, thyme, white and black. Seafolly also welcomes a new knitwear to the fold. And you can see it all online now.

Head to Seafolly for more.