South Korea’s fashion scene is a powerhouse of boundary-pushing creativity, where tradition meets the avant-garde. So its little wonder that the world can't get enough of Korean fashion brands.
From the minimalist elegance of LOW CLASSIC, a favourite of Blackpink’s Jennie, to the rebellious flair of ADER Error, stocked in the wardrobe of BTS’s J-Hope, Korean fashion brands are rewriting the rules of contemporary style.
Labels like We11done and thisisneverthat have become global cult favourites, blending streetwear with conceptual design. Meanwhile, emerging brands like JUNTAE KIM and RECTO are redefining genderless fashion with deconstructed tailoring and modern silhouettes. The Korean fashion scene is one where heritage, subculture, and global influence converge, creating collections that feel both fresh and timeless.
If you're new to Korean fashion brands or simply want to know more, we've rounded up all the ones you need to know below.
1. Gentle Monster
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Known for: Avant-garde eyewear, immersive retail spaces
Where to shop: Available in Australia at their Melbourne and Sydney retail spaces, or online via their official website.
About: Gentle Monster is where eyewear meets avant-garde. The South Korean eyewear brand is known for its futuristic designs and immersive retail spaces that blur the line between art installation and shopping experience. Celebrated for its bold, futuristic frames, the brand has become a cult favourite among fashion insiders and celebrities alike.
2. Andersson Bell
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Known for: Korean street style, Scandinavian minimalism
Where to shop: Available in Australia online via their official website or through select stockists like Incu, SSENSE and FARFETCH.
About: The South Korean fashion label is known modern silhouettes defined by bold colour blocking, eclectic textures, and asymmetric tailoring. Launched in 2014, the brand has gained global acclaim through high-profile collaborations with ASICS and Red Wing, cementing its reputation as a pioneer of cross-cultural, boundary-pushing design.
3. KUSIKOHC
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Known for: Art-inspired narratives, innovative designs
Where to shop: Available in Australia online via their official website or through select stockists like FARFETCH and HBX.
About: KUSIKOHC, founded by South Korean artist Cho Gi-Seok, blends fashion with art to explore themes of time, emotion, and vulnerability. Embracing the motto "Right to Fail," the brand fosters creative freedom and has collaborated with industry leaders such as Prada and Converse.
4. Hyein Seo
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Known for: Rebellious streetwear aesthetics
Where to shop: Available in Australia at Sydney at Chinatown Country Club, and online through retailers like FARFETCH and SSENSE.
About: Hyein Seo is a South Korean fashion label founded in 2014 by Antwerp Royal Academy graduate Hyein Seo, known for its witty, rebellious designs that blend avant-garde aesthetics with streetwear edge.
5. We11done
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Known for: Oversized silhouettes, nostalgic 90s and early 2000s aesthetics
Where to shop: Available in Australia at Marais in Melbourne and online through retailers like FARFETCH and SSENSE.
About: Founded in 2015 by Dami Kwon and Jessica Jung, We11done is a South Korean fashion label that originated as the in-house brand of the concept store Rare Market. The brand is recognised for its unique fusion of late 90s and early 2000s styles with contemporary streetwear, offering oversized silhouettes and a nostalgic yet modern aesthetic.
6. MINJUKIM
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Known for: Whimsical designs, bold prints
Where to shop: Available in Australia online through retailers like THE OUTNET and SSENSE.
About: Minju Kim is a South Korean fashion designer celebrated for her whimsical designs and bold prints. After launching her eponymous label in 2015, she gained international acclaim by winning the first season of Netflix's "Next in Fashion" in 2020. Her collections often feature playful silhouettes and vibrant patterns, reflecting her unique artistic vision.
7. Ader Error
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Known for: Avant-garde streetwear, bold colour blocking
Where to shop: Available in Australia at Incu in Sydney and Melbourne, and online through retailers like FARFETCH and SSENSE.
About: Founded in 2014, Ader Error, often dubbed "Korea's answer to Vetements," is a renowned South Korean streetwear brand. The brand's philosophy, encapsulated in their slogan "But near missed things" focuses on reinterpreting ordinary elements into extraordinary fashion statements. Their unique approach has garnered international acclaim, leading to collaborations with brands like Maison Kitsuné and Converse.
8. GOEN.J
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Known for: Architectural silhouettes, playful ruffles
Where to shop: Available in Australia online through retailers like FARFETCH.
About: Founded in 2012 by designer Goen Jong, GOEN.J is a South Korean fashion label celebrated for its architectural silhouettes and playful ruffles. After studying at Studio Berçot in Paris, Jong launched her eponymous brand, quickly gaining international recognition for her experimental approach to texture and layering. GOEN.J's unique designs have been featured by prestigious retailers such as Opening Ceremony and Harvey Nichols Hong Kong, reinforcing its standing across Europe and the U.S.
9. Rokh
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Known for: Deconstructed tailoring, innovative silhouettes
Where to shop: Available in Australia online through retailers like FARFETCH and SSENSE.
About: Founded in 2016 by Central Saint Martins graduate Rok Hwang, Rokh is a London-based fashion label celebrated for its deconstructed tailoring and innovative silhouettes. The brand gained international recognition after winning the LVMH Special Prize in 2018 and has collaborated with retailers like H&M, offering a unique blend of classic design and modern reinterpretation.
10. Amomento
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Known for: Refined minimalism, timeless designs
Where to shop: Available in Australia at Chinatown Country Club and Maillot in Sydney, as well as HAVN in Melbourne. Online shopping is also available through retailers like THE ICONIC, FARFETCH, and SSENSE.
About: Established in 2016 by designer Lee Mee-Kung, Amomento is a Seoul-based fashion label that emphasises clean, fluid lines and organic shapes. The brand focuses on creating understated, effortlessly elegant pieces that transcend trends, aiming to stimulate personal expression and empowerment through their offerings.
11. Open YY
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Known for: Y2K-inspired designs, asymmetrical cuts
Where to shop: Available in Australia at A Favour and Chinatown Country Club in Sydney, as well as First Frost in Melbourne. Online, their pieces can be found through retailers like END. and SSENSE.
About: Established in 2020 by South Korean sisters Jiyoung and Boyoung Kim, OPEN YY – formerly known as TheOpen Product – draws inspiration from the early 1990s and 2000s, offering easy-to-wear silhouettes that embrace diversity and self-expression. The brand is recognised for unique details such as asymmetry, exposed hems, and cut-outs, challenging traditional norms in women's fashion.
12. Dunst
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Known for: Understated, elevated ready-to-wear staples
Where to shop: Available in Australia at Maplestore in Sydney and online through retailers like FARFETCH and SSENSE.
About: Founded by a creative collective in Seoul, Dunst brings together experiences from architecture to graphic design, resulting in refined and accessible ready-to-wear staples that blend classic and contemporary styles. The brand's name, meaning 'immaterial,' reflects its focus on timeless, gender-neutral designs that harmonize modern culture with millennial sensibilities.
13. pushBUTTON
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Known for: Bold, experimental designs blending artistry and commercial appeal
Where to shop: Available in Australia online through retailers like FARFETCH and SSENSE.
About: Established in 2010 by former pop singer Seung-gun Park, pushBUTTON is a South Korean high-end fashion brand celebrated for its bold and experimental collections that seamlessly blend artistry with commercial appeal. Drawing inspiration from the vibrant colours and flamboyant styles of the 80s and 90s, the brand offers playful silhouettes with soft pastel hues and an edgy street attitude. Since its inception, pushBUTTON has gained a global cult following, showcasing its unique designs through official websites, e-commerce platforms, and luxury select stores worldwide.
14. Post Archive Faction (PAF)
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Known for: Avant-garde sportswear, futuristic outerwear
Where to shop: Available to Australia at Marais in Melbourne. Online, their collections can be found through retailers like SSENSE.
About: Established in 2018 by Dongjoon Lim and Sookyo Jeong, POST ARCHIVE FACTION (PAF) is a South Korean menswear label that uniquely combines avant-garde sportswear with futuristic outerwear. The brand disrupts conventional fashion norms by blurring the boundaries between reality and fantasy, meticulously deconstructing and reconstructing garments. Their innovative approach has garnered international acclaim, leading to collaborations with brands like On, resulting in trail running collections crafted for nature's extremes.
15. UNAFFECTED
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Known for: Urban casual wear, balanced designs
Where to shop: Available in Australia online through retailers like Slam Jam.
About: Established in Seoul, South Korea, UNAFFECTED embodies the philosophy of "wearing what we want," focusing on urban casual wear that suits complex lifestyles. The brand emphasizes simplicity infused with fun, delivering balanced designs that resonate with contemporary fashion enthusiasts.
16. Osoi
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Known for: Timeless, minimalist bags and shoes
Where to shop: Available in Australia online through retailers like FARFETCH, SSENSE and END..
About: Founded in 2016 by Heejin Kang, OSOI is a Seoul-based brand works closely with local ateliers to produce meticulously crafted bags and footwear that embody a "slow, unhurried" ethos, as reflected in its name (OSOI is named after the Japanese word for “unhurried"). The brand focuses on timeless designs with unique folds and ring detailing, offering shoulder and cross-body bags in monochrome, muted neutrals, and rich jewel-toned shades.
17. FFFPOSTALSERVICE
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Known for: Utilitarian, futuristic designs
Where to shop: Available in Australia online through retailers like FARFETCH and SSENSE.
About: Established by Jonathan Choe, FFFPOSTALSERVICE is a Seoul-based fashion label that presents a utilitarian vision of a dystopian future, describing itself as a "never-ending sci-fi motion picture." The brand quickly gained a dedicated following with its limited drops, featuring signature pieces like rounded-hem hoodies and modular cargo pants. Drawing inspiration from video games and films, FFFPOSTALSERVICE blends utilitarian functionality with futuristic aesthetics, creating garments that are both wearable and serve as vehicles for artistic expression.
18. Numbering
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Known for: Minimalist, asymmetrical jewellery designs
Where to shop: Available in Australia online through retailers like THE ICONIC, FARFETCH, and SSENSE.
About: Founded by South Korean designer Noori Kim, Numbering is a contemporary jewelry label that offers elevated interpretations of everyday classics. The brand's minimalist handcrafted collections – primarily composed of 925 sterling silver and 14k gold-plated brass—strike a balance between artisanal restraint and celebratory embellishment. True to its name, each piece features unique numbered engravings, adding a personalised touch to youthful, asymmetrical designs.
19. THUG CLUB
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Known for: Rebellious streetwear, hip-hop influences
Where to shop: Available in Australia online through retailers like FARFETCH and SSENSE.
About: Founded in 2018 by designers Min and Kwon, Thug Club is a Seoul-based streetwear brand that embodies the attitude and freedom associated with hip-hop culture. The label is recognised for its bold designs, custom embroidery, and unique logo hardware, creating rugged yet refined essentials with oversized fits and statement graphics. Thug Club has garnered a dedicated following, including local celebrities like 2NE1's CL and Zico, as well as international stars, solidifying its position in the global fashion scene.
20. LOW CLASSIC
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Known for: Minimalist designs, feminine elegance
Where to shop: Available in Australia at Laced in Brisbane and at Incu in Sydney and Melbourne. Online, their pieces can be found through retailers like FARFETCH and SSENSE.
About: Founded in 2009 by designer Lee Myung Shin, LOW CLASSIC is a Seoul-based fashion label that seamlessly blends minimalist design principles with feminine elegance. The brand is renowned for its streamlined silhouettes and timeless pieces, such as longline belted trench coats and tailored trousers, crafted in neutral tones. LOW CLASSIC's commitment to quality and simplicity has established it as a prominent name in contemporary fashion, appealing to those who appreciate understated sophistication.
21. Kijun
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Known for: Quirky silhouettes, witty design twists
Where to shop: Available in Australia at Chinatown Country Club in Sydney. Online, their pieces can be found through retailers like SSENSE.
About: Founded in 2018 by Hyunwoo Kim and Myungjun Shin, Kijun – meaning "standard" in Korean – is a Seoul-based womenswear label that redefines traditional beauty norms. The brand conveys freshness and wit by reconstructing existing costume standards and classical design values, drawing inspiration from films, contemporary art, and various subcultures of 80s and 90s Seoul. Each collection is imagined as a distinct film with a unique costuming concept, resulting in playful and bold designs that reflect the confident and adventurous muse the label thrives for.
22. Recto
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Known for: Minimalist designs, gender-neutral silhouettes
Where to shop: Available in Australia at Chinatown Country Club in Sydney. Online, their pieces can be found through retailers like THE ICONIC, FARFETCH, and SSENSE, all offering international shipping.
About: Founded by award-winning designer Ji Yeon Jung, Recto is a South Korean fashion label that redefines modern elegance and functionality with minimalist-inspired wardrobe staples. The brand's name, meaning "the right-hand page" and "straight," reflects its design philosophy of minimalism and precision. Each collection embodies a "new classic," combining clean lines and subtle curves to appeal to modern individuals who value timeless design and high standards.
23. Juntae Kim
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Known for: Gender-fluid designs, deconstructed tailoring
Where to shop: Available in Australia online through retailers like FARFETCH and SSENSE, which offer international shipping.
About: Founded in 2021 by South Korean designer Juntae Kim, a Central Saint Martins graduate and 2023 LVMH Prize semi-finalist, the Seoul-based brand reinterprets historical women's costumes into contemporary menswear, pioneering novel genderless fashion. The label juxtaposes traditional craft techniques with modern methods, creating deconstructed, avant-garde pieces that challenge conventional gender norms.
24. Marge Sherwood
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Known for: Elegant, minimalist handbags
Where to shop: Available in Australia at Incu in Sydney and Melbourne. Online, their pieces can be found through retailers like FARFETCH, and SSENSE.
About: Founded in 2016 by designers Sungeun Um and Soonyoung Kim, Marge Sherwood is a South Korean handbag brand named after a character in The Talented Mr. Ripley. The label blends contemporary aesthetics with vintage-inspired details, creating clean-lined silhouettes that exude sophistication and timeless appeal. Drawing inspiration from 1990s culture and art, Marge Sherwood offers versatile designs that resonate with modern sensibilities.
25. thisisneverthat
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Known for: Futuristic streetwear, minimalist aesthetics
Where to shop: Available in Australia at Laced in Brisbane. Online, their collections can be found through retailers like END. and SUBTYPE.
About: Founded in 2010 by Cho Nadan, Park Inwook, and Choi Jonkyu, thisisneverthat is a South Korean streetwear brand that blends 1990s and early 2000s influences with contemporary design. Initially an underground favourite, the brand gained global recognition after its Fashion Week debut in 2018. Known for typography-heavy tees, sweats, and Pertex down jackets, thisisneverthat has become a staple in modern casual wear, appealing to Korea's K-pop, rap, and art scenes, as well as street-style icons.
26. WOOYOUNGMI
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Known for: Architectural tailoring, modern menswear
Where to shop: Available in Australia at Marais in Melbourne. Online, their pieces can be found through retailers like END. and FARFETCH.
About: Founded in 2002 by designer Woo Young Mi, WOOYOUNGMI is a South Korean menswear label renowned for its architectural tailoring and modern approach to classic silhouettes. As the first female designer in Korea to create men's ready-to-wear, Woo Young Mi draws inspiration from art and architecture, infusing each collection with a futuristic edge. The brand has been showcasing its collections at Paris Men's Fashion Week since 2003, solidifying its presence in the global fashion scene. In 2020, Woo Young Mi's daughter, Katie Chung, took over as creative director, continuing the brand's legacy of innovative design.
27. Glowny
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Known for: Timeless basics, unique designs
Where to shop: Available in Australia online through retailers like MUSINSA.
About: Launched in June 2020 by sisters Jane and Jiho, GLOWNY is a South Korean fashion brand that creates timeless basics and uniquely designed clothing, offering a variety of sizes, colours, and textures. The brand encourages individuals to express themselves freely, embracing their own individuality and charm. GLOWNY has gained popularity among K-pop idols such as Blackpink's Jennie, Twice's Mina, and Red Velvet's Joy, reflecting its widespread appeal.
28. OJOS
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Known for: Utilitarian designs, deconstructed fashion
Where to shop: Available in Australia via the brand's official website.
About: Founded by Yerim Kim, OJOS is a South Korean fashion brand that blends utilitarian aesthetics with deconstructed elements, creating versatile pieces that can be styled in multiple ways. The brand's innovative approach has led to collaborations with notable companies like ASICS and atmos Tokyo, resulting in unique products such as the GEL-1130 sneakers. OJOS has expanded its presence with a flagship store in Omotesando, Japan, and continues to gain international recognition for its distinctive designs.
29. MatinKim
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Known for: Trendy, comfortable fashion
Where to shop: Available in Australia online through retailers like KOODING and W Concept, which offer international shipping.
About: Founded in 2017 by Fain Kim, MatinKim is a South Korean fashion brand that blends trendiness and comfort, creating pieces that harmoniously integrate into daily life. The brand challenges conventional dressing with distinctive cuts and tailoring, offering elongated overcoats, softly structured jackets, high-rise trousers, and lightweight neutral-toned knits, all quirked up with shrewd paneling and unique finishings. The brand has gained popularity among K-pop idols such as Blackpink's Jennie, Twice's Mina, and Red Velvet's Joy, reflecting its widespread appeal.
30. Nothing Written
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Known for: Minimalist designs, streamlined silhouettes
Where to shop: Available in Australia at Maplestore in Sydney. Online, their pieces can be found through retailers like SSENSE and W Concept.
About: Founded in 2017 by Young-Ju Lee, Nothing Written is a Seoul-based womenswear brand that shuns superfluous detail in favour of a clean, minimalist approach to ready-to-wear. The label offers a concise line of staples and accessories characterised by streamlined silhouettes and a subdued, earthy palette, focusing on designs for the distinctive, self-aware woman.
31. System
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Known for: Contemporary designs, cultural fusion
Where to shop: Available in Australia online through retailers like FARFETCH and SSENSE.
About: Established in 1990, System is a South Korean fashion brand that reinterprets free-spirited eras with clear and structured designs. Incorporating diverse cultural elements such as movies, books, art, and subcultures, the brand presents a distinct approach that celebrates diversity. System has established itself as a contemporary brand representing the spirit of its era, opening its first global flagship store in Paris' Marais district.
