We have Korea to thank for many things; K-pop and our undeniable adoration for all four members of BLACKPINK to name a couple. But running the game in fashion, food and lifestyle aside, if there is one area we are truly excited about here its Korean beauty. Over the past few years, K-beauty has become a mainstay in our bathroom shelves. Cult brands like Laneige are constantly recommended by your favourite beauty influencers. In fact, as soon as its life-changing lip sleeping mask range went viral on TikTok, we knew the label wasn't going anywhere soon.
As many of the industry founders will tell you, Korean beauty has always been about quality first, and making their ingredients more accessible worldwide. Very much a skin-first ethos, the now billion-dollar industry is all about about utilising skin-loving, inflammation-reducing ingredients like niacinamide, yuzu, birch, ginseng and much more.
Natural extracts from plants and animals, like snail mucin, continue to dominate the Korean beauty market space and have done for many years. One thing is for sure, treating irritated skin, improving blood circulation to removing dead cells, using K-products in a daily skincare routine will undeniably help yield the best results.
With all that said, we've compiled a list of all the best of the Korean beauty favourites to consider adding to your cart. No need for any shipping fee.
1. Sulwhasoo
View this post on Instagram
Pronounced “Suhl-ha-soo," this skincare brand was founded on the philosophy of balance. Utilising Korea's finest natural ingredients, Sulwhasoo is one of the best selling Korean brands on the market. In keeping with the brands holistic approach, you won't find any nasties or overpowering scents.
2. Laneige
View this post on Instagram
Not for nothing, this cult favourite brand has most of beauty TikTok in a chokehold. The aforementioned lip mask is one of the highest selling on the market for a reason. But it doesn't stop there, its serums laden with goodies like niacinamide are genuine skin savers.
3. Peach and Lily
View this post on Instagram
Founded by Alicia Yoon, the brand has been going from strength to strength since its launch in 2021. The brightening vitamin C is a stand out, helping aid persistent dark spots and sun damage.
4.Tamburins
View this post on Instagram
There's still skin on our hands and lips. Tamburins is responsible for elevating the fragrance, balm and lotion game in Seoul and beyond. It's also incredibly chic (and beloved by one Jennie Kim).
5. Glow Recipe
View this post on Instagram
After working together for L’Oreal, Christine Chang and Sarah Lee founded the fruit-infused brand in 2017. What started as a Korean skincare market place has evolved into what is now referred to as Glow Recipe. Highlighting a singular fruit as the star of each product, the Watermelon Glow mask has become a cult favourite.
6. Innisfree
View this post on Instagram
What can we say? Any brand inspired by a Yeats poem can only be poetry in motion for us. Innisfree is a holistic skincare brand, using the natural ingredients found on Jeju island to enhance skin in the cleanest way possible. With an array of moisturisers, clay masks and serums, they truly have everything covered.
7. Some By Mi
View this post on Instagram
There are not enough hours in the day to praise this brand. Using a truly innovative array of natural ingredients, the AHA serum is certifiably insane how rebalancing it is. Evening out the skin and giving it an extra boost of hydration. Worth it to the last drop, the Matcha pore tightening toner also ranks very high on our list!
8. Dr. Jart+
View this post on Instagram
Since it was founded in 2004, Dr. Jart+ has fostered a prolific presence in the land of beauty. The name is an abbreviation of "doctor joins art," which captures the way the brand aims to marry dermatological science and art. If you're looking to ease your way into its product range, we suggest starting with one of its popular Rubber masks, before proceeding onto its Cicapair line infused with soothing tiger grass or its BB creams injected with niacinamide and SPF, of course.
9. Saturday Skin
View this post on Instagram
As its name suggests, Saturday Skin's philosophy is all about the relaxed, stress-free pace of the weekend. Its products work hard, so you can take the day off. Hailing from the CHAUM wellness centre in Seoul and formulated with seven potent peptides, we're big fans of the Waterfall Glacier Water Cream and its affordable price point.
10. Then I Met You
View this post on Instagram
The brainchild of Soko Glam co-founder, Charlotte Cho, Then I Met You was born in 2018 and is loosely based around the Korean concept of jeong, which put simply is the rapport, affection and attachment born between two people or a community. The beauty range is small and carefully curated with hero ingredients like persimmon, ginseng, and fermented rice.
11. Beauty of Joseon
View this post on Instagram
As is a common theme in K-beauty, Beauty of Joseon operates on the belief that skin-healing is achieved through application of traditional herbal ingredients and plants. The serums are a crowd favourite and the Dynasty Cream is a holy grail product for a close friend, who has replenished her stock four times.
12. Abib
View this post on Instagram
Abib stands for "the first month", a sentiment that strives towards pure cosmetics from the very foundation of your skincare regimen. With external pollutants and general wear and tear, Abib aims to return the skin cycle back to its prime, natural complexion. It's minimalist, thoughtfully-designed packaging is a drawcard, and the high-efficacy products are enough to keep you refilling, time after time. Shout out to its viral sunscreen stick.
13. Isntree
View this post on Instagram
The brainchild of skin-blogger turned entrepreneur, Jinwoo Kim, Isntree looks to science to formulate products that centre pure and clean ingredients. With eco-friendly packaging and a focus on green ingredients, Isntree products are designed for all skin types, especially the more sensitive among us.
14. Klairs
View this post on Instagram
An affordable brand with high-quality formulations, Klairs is loved by dermatologists and refuses to test on animals. Founded in 2010, Klairs originally set out to create thoughtful products for people with sensitive skin. All these years later its skin-soothing qualities have hit cult status.
15. Belif
View this post on Instagram
Favouring anti-inflammatory naturally-derived ingredients, Belif finds its way on the yearly lists of beauty favourites for good reason.
16. Cosrx
View this post on Instagram
COSRX Snail Mucin Essence. Famed for its use of snail secretion to repair and hydrate skin, all products provide the skin with a wonderful glow and bounciness. Apart from calming and relaxing the skin, it's also an excellent form of hydration. Check out the sunscreen collection when you have another moment.
17. Banila Co
View this post on Instagram
A Korean beauty brand that's amassed a cult-like following, Banila Co. has revolutionised the art of the cleaning balm. After all, the first step to good application of make up is good skin. Equal parts smoothening oil and cleansing balm, there's a 3-for-1 purpose in a singular disc.
18. I'm From
View this post on Instagram
Transparency, honesty, and a Korean philosophy of minimalism, these are all touchpoints of skincare brand I'm From. The Honey Mask and Ginseng Toner are sell-outs, and for good reason. Fine line reductions and rejuvenation, we're all about.
19. Amore Pacific
View this post on Instagram
AMORE PACIFIC wants 'to send its love out to the West'. Antioxidant rich, most of the skincare line draws from green tea extracts with a native botanical focus. The extracts are sourced singularly from plants in private gardens of the brand's. Signed, sealed and delivered.
20. Skin1004
View this post on Instagram
Skin1004 is bursting with 100 % Centella Asiatica Extract, offering intense hydration and complexion-toning for dark spots. Perfect for sensitive skin, the brand is a pioneer of mild skincare. Get a witchpack of their Zombie beauty masks and thank us later.
21. A'Pieu
View this post on Instagram
With a focus on calming balms, toners and Mulberry extracts in their range of skincare, A'Pieu is the latest in the game revolutionising Korean skincare. Masks, sunscreen, lipbalms and tinted SPF foundations are all enhanced with their top-tier list of natural ingredients.
