Yes, you heard right. Overnight Kendrick Lamar, the Grammy and Pulitzer Prize-winning rapper was announced as the next artist set to headline the Super Bowl halftime show – set to be held in New Orleans on Sunday 9 February 2025.
Lamar already appeared in the hip-hop heavy 2022 halftime show starring Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige and 50 Cent, but now he's set to make history as the first rapper to headline solo, bringing his unparalleled lyrical prowess and storytelling to one of the world’s biggest stages.
Lamar’s Super Bowl moment feels like a full-circle triumph, especially for fans who have followed his rise from good kid, m.A.A.d city to DAMN., watching him evolve into one of the most influential artists of our generation. His ability to blend political commentary with chart-topping hits makes this moment both highly anticipated and necessary.
But there's a twist—his beef with Drake, one of rap's other reigning kings, adds an interesting layer of drama. Their rivalry, which has brewed under the surface for years, came to a head this year with both embroiled in a back-and-forth of diss tracks, the most notable of which was Lamar's Not Like Us (which made it all the way to the US Billboard's top spot). The internet's reactions to Lamar's latest gig have largely focussed on what everyone speculates Drake's reaction might be to the news – and whether the world's stage will be used as another opportunity for Lamar to launch a diss at the Canadian singer.
Other reactions to the halftime announcement have been explosive. Lamar’s fans are celebrating the long-overdue recognition, praising his authentic artistry. Meanwhile, some corners of the internet are quick to revisit his tension with Drake, speculating whether their beef will get referenced in the show, fuelling another wave of online debate. As with everything involving Kendrick Lamar, the Super Bowl halftime performance is set to be more than just entertainment, but a cultural moment. The anticipation is already palpable, with fans, critics, and haters all waiting to see what he brings to the stage.
Check out the best internet reactions to Kendrick Lamar headlining the 2025 Super Bowl halftime show below...
Kendrick Lamar performing ‘Not Like Us’ to the world at the Super Bowl. Might be the greatest diss of all time, I fear.
— Ronald Isley (@yoyotrav) September 8, 2024
Drake: Big as the Super Bowl
Kendrick: https://t.co/YsPVdU0Tpu pic.twitter.com/x9FvYT1VqP— Enrique Arayata Jr. (@EnriqueArayata) September 8, 2024
Drake: “Big as the what? Big as the Super Bowl”
Kendrick Lamar: https://t.co/7atcpVOWsM pic.twitter.com/GHPwG3NJ8D
— NFL Memes (@NFL_Memes) September 8, 2024
Drake realizing Kendrick Lamar is gonna diss him on the superbowl halftime show pic.twitter.com/6nCNf2xBGa
— vids that go hard (@vidsthatgohard) September 8, 2024