It might have seemed like a slow start to 2025 for fashion, but K-Pop megastar, Jennie, and the House of CHANEL have just proven us otherwise. Ushering in the new year, the CHANEL ambassador and true sartorial maven stars in the latest shimmering evolution of CHANEL's iconic COCO CRUSH collection.
This isn't the first time Jennie has truly dazzled in one of CHANEL's unforgettable campaigns. Who could forget when the BLACKPINK star hit the slopes in a new video for CHANEL's Coco Neige collection? Or when she led us into the House's Métiers d’art fairytale? Also featured in the campaign are models Amelia Gray Hamlin and Mona Tougaard – a formidable trio of undisputed 'it' girls adorned in the most coveted jewellery collection of the season.
For this latest instalment, the CHANEL Jewellery Creation Studio has unveiled an innovative pavé setting technique that redefines the art of adornment. As seen on the striking images of Jennie, diamonds delicately illuminate the diagonal lines of the signature quilted weave, their placement so seemingly effortless, it’s a masterful illusion.
The latest COCO CRUSH collection also features a major first – the introduction of vibrant rubies take centre stage alongside diamond-paved rings, bangles, and now, ruby necklaces and bracelets. This rich, flamboyant hue punctuates the collection with a magnetic intensity, set delicately into the hollows of C-shaped pendants or glistening at the heart of an O-shaped bracelet. Together, these letters spell out C.O.C.O., a playful narrative woven across wrists, ears, and décolletage.
“Red is the colour of life; I love red,” Gabrielle Chanel once declared, and that statement resonates deeply in this new chapter of COCO CRUSH. For Chanel, red was a vibrant punctuation mark – an enhancer of elegance, as fundamental as her beloved black and beige. Today, that same fiery spirit inspires the CHANEL Jewellery Creation Studio, breathing new life into the timeless codes of the House.
The strength of COCO CRUSH lies in its freedom. It’s jewellery without boundaries, just as Chanel herself defied conventions. Stacked bangles in varied gold tones, rings scattered across fingers, or hoop earrings styled as sleek ear cuffs – COCO CRUSH celebrates lightness, spontaneity, and individuality.
This is more than jewellery; it’s an attitude. COCO CRUSH invites wearers to embrace style on their own terms, with pieces that adapt effortlessly to life’s every moment. A luminous ode to freedom, elegance, and the enduring essence of CHANEL. You can discover the complete CHANEL COCO CRUSH collection online now, on chanel.com, or at your nearest boutique.
