When it comes to Calvin Klein cool, Jennie from BLACKPINK has it in the bag. After all, this isn't her first rodeo. As a friend, ambassador and muse for Calvin Klein, she's starred in her fair share of the brands campaigns, from its Fall 21 collection to Calvin Klein's partnership with Heron Preston. And while at this point we shouldn't be surprised when her face crops up, clad in cotton loungewear and intimates, we have to admit that it's a vision we'll never tire of.
Calvin Klein draws on a distinctly 90s feeling for its Spring 2022 campaign. Titled 'All Together', bare midriffs, crop tops and oversized denim nod to streetwear, while the signature polaroid shots hark back to the brand's origins. Jennie is at home in the film images lensed by photographer Glen Luchford. Resting on a pillow and surrounded by a motley crew of heartthrobs, it's her gaze that we're drawn to, honeyed and unshakeable. The polaroids and film shots are accompanied by a short film courtesy of videographer Melina Matsoukas, whose gaze captures an unwavering and aspirational sense of community and togetherness.
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Jennie is in good company too. Calvin Klein also enlisted Vince Staples, Solange, Deb Never, Burna Boy, Arlo Parks and resident Euphoria hot boy, Dominic Fike for its latest campaign. Fike can be seen skating through the streets with a rat pack of other equally hot youth, all dressed in Calvin Klein boxy tees, sports bras and denim cut offs. Meanwhile, alt queen Solange wades through the outskirts of a lake with a circle of goddesses all wearing white tank tops and cotton briefs.
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Watch Jennie from BLACKPINK in the video for Calvin Klein's Spring 2022 campaign, below. Otherwise, you can shop the campaign online at the Calvin Klein website.
