The world is Jennie's perfectly shucked oyster, it seems. Hot off of her Jacquemus runway debut , the songstress extraordinaire has been announced as the latest adidas Originals ambassador. In collaboration with Hong Kong streetwear brand CLOT by Edison Chen, the two labels have joined forces to debut the slinkiest pair of adidas Gazelles yet - perfect for a pop-star on the go. In the print and ad campaign, Jennie embarks on her own to the great outdoors, donning the signature shoes which heel all of her explorations. She's jogging by the sea. She careens back and forth on a swing set. She's resting in supine position on a dandelion dotted field. The adidas x Clot shoes are the wind beneath her wings, and we set out to find out why. For all Clot-Original related enquiries, scroll below.
What's different about the adidas Originals x Clot Gazelle?
The shoes feature a moulded outsole, complete with suede and upper textile linings. The traditional glass-beading on the stripes matches the traditional espadrille stitching machines that carry out the construction process with care and durability. There's also a custom moulded sock liner for extra cushioning. The tan and white colour work are emblematic colours of the adidas Originals, but the espadrille soles and the netted outsole add a new touch. Something not entirely new, but reworked in the iconic silhouette. This could be the most innovative iteration of the Gazelle to debut.
Finally, when can I buy the shoes?
You can purchase the shoes on June 11th. A wider in-store release will commence on June 14.
Where can I watch the campaign?
Take a look below.
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For how to get your own pair of Sambas in the meantime, we've got it laid out for you. For other alternatives in a similar silhouette, head here.
