Jeff Goldblum, AKA the internet's daddy, has solidified his relationship with Mrs P and the world of fashion in the latest campaign for Prada Mens AW22, after sauntering down the runway in Milan earlier this year for the AW22 show.
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It was a moment to behold for us when, back in January, Miuccia Prada and Raf Simons made some very important casting choices to accompany their regular rotation of divine models, including Asa Butterfield, Damson Idris, and Ashton Sanders, Kyle McLachlan, and, of course, Jeff Goldblum in a fur trimmed coat. A move that harked back to Prada's AW12 show, wherein Tim Roth, Adrien Brody, and Willem Dafoe shimmied down the runway a decade earlier. The styling was reminiscent of American dads and the uniforms of essential workers, making the likes of McLachlan and Goldblum – as worldwide internet daddies – the perfect fit.
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In Prada's latest menswear campaign, Goldblum once again makes it crystal clear that he is in fact a Prada boy 4 life. Miuccia knows how to make a moment – we know this for sure, and for AW22, she enlisted the help of David Sims to lens Goldblum, alongside Damson Idris who has also returned from the catwalk, and newbie Remi Malek. The three actors are rendered in black and white imagery, wearing pieces from the collection which we'll be sure to drain our accounts for with their forthcoming releases around the corner. Goldblum's picture is art directed next to an image of a busted old teddy bear, while Idris sits opposite a balloon, and Malek a birthday candle. What does it mean? We do not know, but according to Prada's recent instagram captions, it has something to do with memories. Chic!
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