It's safe to say that a lot has changed in the past year. Blowing out birthday candles will likely never feel sanitary again, and my whole bus seat to myself and I are hoping that at least some elements of social distancing remain forever. My favourite part though? The normalisation of loungewear. Worn on the couch, to the supermarket and now even as a statement piece. JAG is embracing the trend with The New Normal - their Winter 21 campaign designed around functionality and comfort.
A movement we can truly get behind, Australians have been embracing relaxed styling for decades. As one of Australia's favourite brands it only makes sense then that JAG is pioneering the move with a feel-good collection for an evolved way of living, working and being. Nothing excess, just functionality and comfort. Featuring hoodies, knitwear and tanks, as well as classic denim and crisp shirting, the collection is designed to bring a new perspective to your world. One where looking and feeling good doesn't have to come at the expense of comfort.
To celebrate the launch of The New Normal we're giving one lucky RUSSH reader $1,000 to spend on a new winter wardrobe from JAG. To enter simply tell us in 25 words or less what your new normal is. Competition closes May 17. Terms and conditions apply.
The RUSSH Edit
Can you ever go past a well-fitted white tank? Our answer is always no, which is why the Organic Cotton Rib Tank is top of our wishlist.
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A crisp white shirt for layering is also up there. A forever classic, the Leigh Oversized Shirt will be on high rotation this winter.
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A case for brown (or cocoa as the RUSSH editors prefer to call it). Whilst the Didion Mohair Knit is calling our names we can't go past the men's Wool Mock Neck Knit. It's also the perfect excuse to buy your significant other a gift - did we mention it will look better on you?
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