Parfums Christian Dior has received another incendiary, none other than the great Rihanna Fenty herself. We're talking undisputed drip, beauty mogul, and conglomerate pop star, all in one. After a crackling launch of her latest hair line, Rihanna has been announced as the latest face of J'adore Dior. Though the album still remains a matter up in the air, there seems to be no shortage of ways the mogul has activated other realms of business through her own personal eye for beauty.
In her own words, Ri has echoed the same sentiments: “Being the new face of J’adore is both an honor and a mission. This scent, that I have known and loved for so long, means so much to women. I am especially looking forward to joining this adventure and contributing to it through my world, my story, my roots, as well as my creativity and my own femininity."
The J'adore woman is full of bold daring, alluring wit, and liberated expression. Conveniently, so is Rihanna. Rihanna's own life story is tangential to the legacy of the J'adore fragrance. With a fiercely independent outlook, Rihanna's own empowered stance saturates every aspect of her work.
Véronique Courtois, CEO Parfums Christian Dior says, “We are incredibly proud to welcome Rihanna into the Dior family. Her golden dream promises to be unique, reflecting a fragrance that is present for women, and retains its radiance. The unusual talent, audacity, and captivating beauty of this absolute star are the ideal embodiment of dazzling, powerful Dior femininity that transcends generations. Christian Dior would most definitely have adored her.”
When will the J'adore x Rihanna campaign launch?
The launch of the fragrance will be revealed on the 1st of September in collaboration with Stephen Klein. Until then, we'll keep our eyes open for any curveballs Rihanna might toss our way.
