Everything that Simon Porte Jacquemus touches turns to gold. There's truly not a thing that this man can't do. Not only has his influence on the fashion industry been unprecedented; but our favourite Frenchmen has also dabbled in the world of homewares and hospitality. Now, he's putting his floristry skills on display, opening a Jacquemus flower pop-up shop in collaboration with Les Fleurs de Paul in France over the weekend.
The new pop-up store, which is simply titled Les Fleurs, is nestled in the 18th arrondissement of Paris – the former artist's village once inhabited by the likes of Picasso and Dali. The flower shop will feature unique arrangements wrapped in iconic Jacquemus fabrics from previous collections. This mindful approach to recycling connects deeply to Les Fleurs de Paul's ethos; a Southern France-based company that sustainably cultivates seasonal flowers. For this project, the pair have created a unique bouquet of Renoncules flowers; which, is essentially a ray of sunshine for any home.
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Speaking of his latest project, Jacquemus shared in an interview; “I have always dreamed of having a Jacquemus flower boutique. The idea of this pop-up came out naturally with my friends from Les Fleurs de Paul and the agengy Yoann and Marco. I have always been passionate about flowers, they are part of my inspiration when I design my collections. It was also a desire for me to share things other than clothes in this particular period of time.”
If the gorgeous arrangements and commitment to sustainability weren't already enough to have us wishing we were living in Paris; Jacquemus' latest project also has a sartorial edge. The designer has been sharing posts from those lucky enough to experience his pop-up store, who are repurposing the recycled fabrics into their own scarf tops and skirts. Which, inherently, is making us even more envious.
The Jacquemus flower shop is based on a click and collect or home-delivery approach; with the bouquets available to purchase on the Jacquemus website from March 27 until April 3, 2021, from 9am to 6pm (Parisian time, of course).
