I wanna be making things and being creative.
She’s the one. British IT girl of the moment, Iris Law invites us on an intimate vintage affair with luxury Maison Fendi – the model and rising talent is the star of their newest Peekaboo Bag campaign and film.
Forever young, achingly cool and even more so elegant. At just 19 years of age, Iris is one that is incredibly beyond her years. Daughter of famed actor Jude Law and actress / designer Sadie Frost, the fresh face has been used to growing up in the spotlight amongst her family of creatives. And, for her latest venture, Law talks with Fendi on her creative approach to life.
Since I was little, I’ve always loved fashion, so it came quite naturally for me to get closer to the Fashion world.
Artistically inventive, the film shows off Law’s playful and fearless spirit as she plays with a secret vocal diary, inviting us the audience to experience her temporary dream home. Full of all the nostalgic details and wonders from the floral grandma-style wallpaper, to the cinema-chic retro colouring, the oversized vintage vanity and the sweet bedroom young girls would fantasise about.
The campaign heroes Fendi’s newest Peekaboo bag. We see Iris dawning an array of different styles and colourways from woven leathers and contrasting straps, all the while pulling hidden secrets out of each accessory. “I think of the Peekaboo bag as someone who loves having a personal and versatile sense of style”, says Iris.
Law also wears iconic signature styles form the Fendi Spring Summer 20 collection that mirror the wonderful interiors from the film. From statement luxe costume jewels, to the shiny Vichy sequin pullover, our favourite coloured silk show socks and sweet knitted short-sleeve jumper.
See the full campaign film below with Iris Law and her Fendi Peekaboo Bag.
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