Energy and optimism. Earthy and considered. IN BED has extended beyond the home and opened its first concept store in Melbourne. Seeking good company, the store stands on High Street in Armadale, a stretch known for its designer flagships and covetable wares.
Since 2013, IN BED has fostered a reputation for being warm and welcoming, with considered products intended to elevate our homes. The new space brings this sensibility to our friends in Melbourne. Among the usual assortment of IN BED's quality linens — be it bedding, sleepwear or tableware — one can also find a selection of pieces provided by artists and creatives that share the same ethos. Think sculptural candles from Belgian artist Ann Vincent who recently collaborated with Jacquemus, handmade ceramics from Soft Edge Studio, vases from Tara Burke, tableware from Commons and so much more.
As for the space itself, IN BED sought out the help of David Flack and Flack Studio to bring its vision to life. “We wanted to work with a local Melbourne studio for this space who really understands and loves the city. We have worked with Flack on a variety of projects and always greatly admired their interiors, so we are thrilled to work with the incredibly talented team on our new store," says IN BED’s founder and director Pip Vassett.
What fruit was borne by this partnership? The Melbourne store leans into IN BED's fondness for natural materials, textured finishes, vintage, Japanese design, and custom finishes. Akari pendants come alive alongside raw timber finishes. A colour palette of sage green and muted peaches lingers throughout and is both sedative and energising.
The 120sqm space pays homage to female interior designers of the 70s like Andrée Putman with its dark lines, while existing as an immersive retail experience that brings all of IN BED's pieces together in life-like settings from dining table and bathroom vanity to the intimate parameters of the bedroom. If the Paddington store is an introduction to IN BED, then the Armadale space is IN BED in action.
