Now a master of high-end designer collaborations, Swedish fashion giant H&M has officially announced its latest project, with Irish designer Simone Rocha at the helm. The dreamy collection is being released in celebration of the designer's eponymous label's 10 year anniversary; offering an opportunity for more customers to discover her signature aesthetic.
Although several details on the collaboration remain under-wraps, one thing we know for certain is that the Simone Rocha x H&M collection will include pieces designed for womenswear, menswear and childrenswear – the latter two, spaces that Rocha has yet to explore within her own brand. H&M has also revealed that the capsule will focus on a full-wardrobe approach, with everything from knitwear to evening wear on the table.
View this post on Instagram
A true celebration of Rocha's decade-long success, the designer will incorporate her signature tulle, pearls and jewellery embellishments – reminiscent of the Romantic and Baroque eras – into the collection. Throughout the design process, Rocha reportedly spent quite some time reflecting on the Simone Rocha archives; pulling information and designs from past collections and reworking them in a modern setting. It goes without saying then that there will be no shortage of cloqué dresses, puff sleeves and oversized bows making an appearance.
“I am so thrilled to be working with H&M on this very special collection. It truly is a celebration of the signatures of my brand, and the influences that have shaped me. As a designer, and as a customer, I’ve been such a fan of the H&M collaboration concept. Margiela, Alber Elbaz, COMME des GARÇONS – it’s such an amazing list of alumni to be a part of,” said Rocha about the partnership.
To celebrate the highly-anticipated collection, Simone Rocha and H&M revealed today a brand new campaign, starring some of the world's most established and stylish talents. Daisy Edgar-Jones of Normal People, model Adwoa Aboah and artist Faye Wei Wei were captured by photographer Tyler Mitchell t the historic Dixter House in England.
View this post on Instagram
View this post on Instagram
The Simone Rocha x H&M collection joins an impressive list of luxury designer collaborations for the retail maven, from the likes of Karl Lagerfled, Giambattista Valli, Erdem, Moschino, Balmain, Isabel Marant and several more. In a press release, H&M's Ann-Sofie Johansson shared; "Simone Rocha has been on the H&M wish-list for some time. This collaboration offers a new audience the chance to own a very special piece of design history."
The Simone Rocha x H&M collaboration will be available to shop in-store and online on March 11, with more details on pricing and sizing to come.
Image: Instagram
