Yesterday in Florence it was announced that Gucci will once again lead fashion’s biggest players in the movement towards sustainable production. In an unprecedented initiative, the Italian heritage maison declared itself 100 per cent carbon neutral, as part of their ongoing #GucciEquilibrium commitment. This involves the offset of all remaining greenhouse gas emissions, not only from internal operations but from the entirety of its supply chain.

This announcement comes just weeks following François Henri-Pinault’s initiation of the Fashion Pact and corresponding fashion industry sustainability targets, at the August G7 summit in France.

“A new era of corporate accountability is upon us and we need to be diligent in taking all steps to mitigate our impacts,” said Marco Bizzarri, Gucci’s President and CEO. Bizzarri acknowledged that for our climate actions to mean something, they must be more immediate and urgent, with transparency as paramount.

This necessary chapter in the company’s 10-year sustainability strategy will be executed through a hierarchy of actions, which Gucci and all businesses in the supply chain will be accountable for. These actions to offset emissions include manufacturing efficiencies, low-impact alternatives and sustainable material sourcing.