Back in 2021, Gucci released an exhibition in Florence entitled Gucci Garden Archetypes, an immersive, multimedia experience to celebrate the 100th anniversary of the Italian House's legendary founding. Since then, the exhibition has expanded across Asia, with residencies in Shanghai, Taipei, Hong Kong, Tokyo and Seoul and now, it's finally coming to Sydney, later this year, where Gucci Garden Archetypes will land at The Powerhouse museum in Ultimo.
What is Gucci Garden Archetypes?
Conceived by creative director Alessandro Michele, the original exhibition featured a newly designed space with one-of-a-kind items, the Gucci Osteria da Massimo Bottura— a restaurant by three-Michelin-star chef—and the Gucci Garden Galleria exhibition rooms curated by critic Maria Luisa Frisa. The exhibition itself is divided into a series of themed rooms that celebrate both Michele's new vision and the legacy of the House, with archival ad campaigns, retro objects, and artisan images.
The first room is ‘Guccification’, where the Double G motif features in many forms; ‘Paraphernalia’ is dedicated to signature codes and symbols that define Gucci’s identity, while ‘Cosmorama’ reveals the historical jet-set customer of Gucci and the evolution of the Crest. The exhibition moves on to ‘De Rerum Natura’, two rooms that recall natural history museums and explore Alessandro Michele’s curiosity for animals and gardens. The journey ends with ‘Ephemera’, an environment where the gaze of the present composes landscapes of objects, videos and memorabilia that retrace the history of the House.
While the layout of the Sydney exhibition may differ, the spirit of the sensory journey will stay intact for gusts to be fully immersed in the world of Gucci.
When will it be on and where can you buy tickets?
The Gucci Garden Archetypes exhibition will be open to public from the 17th of November 2022 to the 15th of January 2023 at the Powerhouse Ultimo, Sydney. For tickets, you can visit the Gucci website and book to experience the exhibition yourself.
