Cut the camp! Move over maximalism! Gucci is well and truly growing up under the creative eye of Sabato De Sarno. But don't get us wrong, De Sarno's vision for his second womenswear outing at the House is anything but old and stuffy. In fact, we'd say the Gucci Fall 2024 show has been one of Milan Fashion Week's most contemporary and talked-about presentations.
Held on the outskirts of Milan over the weekend, Gucci's Fall 2024 runway show was a masterclass in elegance and Italian chic. Focusing on a sophisticated colour palette of olive greens, eggshells, inky blacks, chartreuses and of course, the House's signature wine-stained 'Rosso Ancora' hue, looks were kept crisp and tailored.
Hardworking 90s silhouettes like wool suiting, bodycon and sheer lace slip dresses, mini playsuits and tailored sets were paired with crystal-embellished fabric chokers; the new Gucci tall riding boot, crafted from butter-soft leather and with horsebit hardware fastened at the heel; and a suite of some of the House's signature bags, including the iconic Jackie 1961.
But where evening wear silhouettes looked back to the classics, outwear was strikingly forward-thinking. Quilted double-breasted oxblood coats and crystal-dipped dusters earmarked the collection, along with a series of trompe-l'œil effect layered button-down knits with embellished collars.
At every turn, craftsmanship felt inlaid in each new aspect of the show – from the clothes on the runway to the event's invitation, a personalised, monogrammed notebook created in tandem with Pettinaroli, an antique Milanese stationers founded in 1881.
And speaking of invitations, there were plenty of notable friends of the House in attendance: from Solange to Kirsten Dunst to Daisy Edgar-Jones, Maude Apatow and Mark Ronson (who was back on deck as the evening's sonic pilot, now having curated the music for both of De Sarno's shows at Gucci).
The evening's soundtrack consisteted of Kelsey Lu’s I’m Not In Love and The Irrepressibles Two Men In Love, alongside a Ronson-remix of Did Virgo and Morgan K’s Coronacid.
Take a look at some of our favourite looks from the Gucci Fall 2024 show, below.
