Fashion / Style

With Pharrell’s Louis Vuitton debut, ‘glitchcore’ solidifies itself in the trend cycle

glitchcore trend

Bet you could go your entire life without hearing a random word attached to "core" for the internet to name it a new fashion trend again!

Last night in Paris, Pharrell Williams debuted his first collection as the artistic director of Louis Vuitton menswear. It was a triumph, among other things, but one key theme we all couldn't take our eyes off of, was Williams' reworking of both the House's signature Damier check, fused with camo colours to introduce a kind of pixelated camouflage print that would be seen throughout the collection.

It appeared on trench coats and leather ensembles and trunks and backpacks, wellingtons and suiting, and gave us a firm signal that 'glitchcore', the music trend that has been infiltrating fashion's trend cycle for the past 12 months, may be solidifying itself as a trend to look out for in the coming year.

The timing feels right, after all. Things are going viral at a rate we've never witnessed before, and as the fashion industry grapples with tech phenomenons like the Metaverse, AI, and NFT's, it's only natural for these themes to trickle down into our wardrobes.

glitchcore trend

For Loewe's SS23 collection, Jonothan Anderson sent baby blue hoodies down the runway that looked like they were paper cut outs of a pixelated 8-byte jumper. He paired them with beige pixelated Minecraft-inspired trousers. Elsewhere, for Loewe's men's collection of the same season, Anderson introduced looks that felt more like wearable expressions of art than ready-to-wear (as we know and love him to do). Oversized trench coats came down the runway covered in a grid of iPad screens displaying various depictions of nature.

The playful nod to tech nostalgia has also been adopted by brands like MM6 Maison Margiela, Kenzo, and Burberry, all introducing pixelated themes into recent ready to wear offerings. We wonder who will come next?

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