If there’s any sure way to make a house a home, it's with a perfectly placed rug. The right one encourages you to take your shoes off, get comfortable and live intentionally within your space, so it's a good thing we've discovered Simon Goff - owner of FLOOR_STORY, and the man London has to thank for supplying the city’s most enviable ethically made rugs. With a focus on bespoke modern design and re-loved vintage pieces, a visit to the Shoreditch showroom proves art’s domain is no longer just the wall. FLOOR_STORY is located in East London, and is open seven days a week.