Is Rihanna expanding her beauty empire with Fenty Hair?

WORDS Jasmine Pirovic PUBLISHED Fri, 22 Jul 2022 - 11:30 am

Rihanna may not be following up her album ANTI anytime soon, but what the musician is holding out on with music she's making up for with beauty. Yes, the Fenty-verse is expanding. Into haircare, no less.

On July 15, Rihanna's company Roraj Trade LLC filed a trademark for Fenty Hair according to E! News. While, we had caught wind of a hair-focused beauty line from the new mum back in March 2021, when she filed the initial trademark, this recent development proves that Fenty Hair is well and truly on the way.

Not only that, but it also gives us an idea of what will be included in the upcoming Fenty Hair range. At first, it was thought to consist of shampoo, hair styling preparations and naturally, hair glitter (Fairy Bomb Hair, anyone?), but with this new trademark comes a fresh lineup of potential products. According to the filing, Fenty Hair will consist of “an array of products, including hair bands, barrettes, picks, bows, clips, pins, ribbons, scrunchies, nets, hair extensions, wigs and hair curlers”. She really is going for it.

Rihanna might be one of the world's biggest pop stars but its her Fenty ventures that has elevated her to billionaire status. In August 2021, she was officially announced by Forbes as a billionaire, while more recently they dubbed her the "youngest self-made billionaire" at 34-years-old.

As we know, the Fenty empire began with Rihanna's makeup line Fenty Beauty in 2017, which was an instant hint thanks to its exhaustive foundation colour range. Then came Savage x Fenty, proof that a lingerie show could be inclusive, sexy and still offer a fantasy. Followed by Fenty Skin in 2021. Rihanna gave birth to a son too, just two months ago. Already she's back to business. The woman does not rest.

There's no official launch date for Fenty Hair just yet, but watch this space. As for that new album? It looks like we'll get Fenty Home first. Crying in the shower helps.