What's in fashion this week? Max Mara launches its iconic Teddy campaign, Chloe Sevigny, Taylor Russell, and Luca Guadagnino get weird for Juergen Teller in Loewe's latest campaign, Balenciaga / adidas hits the office with Bella Hadid, and more of our favourite fashion moments from the week, below.
Max Mara launches Teddy Holidays campaign
In a new campaign, Max Mara invites you to celebrate the holidays with Teddy. This luxury-loving little bear, scene-stealing cover star and runway regular, is back to get us into the spirit of the season. His message for Holiday 2022 is a simple one of Unconditional Love.
The campaign is a joyful infusion of seasonal energy going big on Teddy inspired gifting goodies as part of a selection of curated holiday must-haves. From essential accessories and irresistible novelties to cosy hats, gloves and scarfs, cool dresses and iconic coats. Everything comes with the promise of impeccable catwalk credentials and the undisputed luxury of Italian craftsmanship.
Loewe launches Spring Summer 2023 Pre Collection campaign
Loewe presents the Spring Summer 2023 precollection campaign, a playful reflection on individuality, personality and swagger, lensed once again by Juergen Teller. The ongoing documentation features an array of creatives from multiple disciplines. Director Luca Guadagnino, with whom creative director Jonathan Anderson has collaborated for the upcoming movie Challengers (2023), costume designer Sandy Powell, and actors Taylor Russell, Tang Wei, Leo Wu, Chloe Sevigny and Naomi Ackie along with artist Roni Horn, model Jeanne Cadieu, singer Yeri, and performer Mari Natsuki.
Posing as living sculptures, the protagonists interact with iconic Loewe bags such as the Puzzle, the Puffer Goya, and styles from the new Chinese Monochrome collection. Wearing pieces from the collection—a mixture of sport influences, humongous sculptural volumes and blunt surrealism—they look straight into the camera, insouciantly interacting with the viewer. Teller’s harsh, unapologetic gaze and taste for the absurd charges the shots with a twisted sense of humor, multiplying the facets to Loewe's prismatic identity.
Venroy opens Byron Bay store
Australian leisurewear label, Venroy, has announced the opening of their seventh store, located at 139 Jonson Lane, Byron Bay. Like all Venroy stores, Byron Bay is designed to be transportive, taking the customer on a journey to aspirational destinations around the globe. For Jonson Lane, the architectural and philosophical pillars of a traditional Italian Piazza have been adapted into a contemporary retail setting. Inspired by the Byron way of life and their renowned community spirit, the Venroy Piazza offers a marketplace to gather and rest.
Founder and Director, Sean Venturi, says of the design “my vision for Byron Bay was to create a store which fosters a welcoming, community environment where people can shop, gather, and ultimately relax in the space. My Italian heritage always plays part in the Venroy identity, so creating an authentic environment which leans into this concept whilst responding to the uniqueness of Byron Bay was paramount.”
Van Cleef & Arpels introduces new Alhambra pieces
A true icon for Van Cleef & Arpels since 1968, the Alhambra collection is shining once again with five new jewellery creations in guilloché white gold. The brand welcomes a long necklace, a bracelet, a pendant, a ring and a pair of earrings adorned with a sunburst pattern in guilloché white gold. True to the original style of the Alhambra collection, each motif features a beaded contour and a central bead in white gold. A rose gold wristwatch with a beaded bracelet compliments these pieces, celebrating luck with a timeless aesthetic design.
Balenciaga welcomes Balenciaga / adidas collection campaign
Balenciaga / adidas combines elements of sportswear and fashion that is part of both brands’ creative language, resulting in a unique dialogue between them. It was first seen on the runway during the Balenciaga Spring 23 Collection presentation on the New York Stock Exchange’s trading floor.
A dedicated campaign that takes place in a Manhattan high rise shows actresses Isabelle Huppert and Han So Hee, boxer Jermell Charlo, singer BCW and models Bella Hadid and Khadim Sock wearing Balenciaga / adidas pieces while passing time in isolated office spaces. Portraits by photojournalist Joshua Bright and videos by Rosie Marks see the cast acting out typified office behaviors, exemplifying boredom, aggression, stress, and self-satisfaction.
They are surrounded by era-specific workday clutter: piles of paper, jars of writing utensils, landline phones, and desktop computers. Still life photographs by Chris Maggio show shoes, bags, and jewelry situated in the same charged settings. Within the Balenciaga / adidas Collection, a tracksuit is reimagined as business attire, completed with high-heeled Pantashoes; athletic equipment and iconic sneakers from both brands are reinvented as hybrid products; T-shirts, baggy jeans, the Hourglass Bag, and signature Balenciaga jewelry styles get the Three Stripe treatment as well.
