![fashion-moments BTS member becomes new Fred ambassador, and the Oroton x July collaboration lands: here’s what you missed in fashion this week](https://www.russh.com/wp-content/uploads/2024/07/fashion-moments.jpg)
This week in fashion, the industry buzzes with electrifying updates. Ralph Lauren launches its newest addition to its fragrance collection, while Oroton celebrates its capsule collection launch with Australian luggage juggernauts July. Sydney-based CAMILLA achieves an environmental certification through B Corp, and CLO Studios open their Noosa concept store to much acclaim. And a certain K-Pop star makes his debut as the global ambassador for a French luxury jeweller.
For everything you've missed in fashion this week, read on...
Ralph Lauren releases its new fragrance: Polo 67
Ralph Lauren's latest fragrance, Polo 67, was released this week, crafted for those with an active lifestyle. Offering a warm vibrance through its distinctive blend of fresh and fruity notes including citrus, vetiver, and sun-drenched bergamot, complemented by a sweet pineapple accord, the fragrance, referencing 1967 – the year Ralph Lauren was founded – pays homage to the iconic POLO franchise, blending sporty energy with timeless sophistication.
Find out more on the Ralph Lauren website.
The Oroton x July collaboration landed
Experience the art of departure with Oroton x July's exclusive collection, a limited-edition series that marries innovative Australian design with timeless craftsmanship of Oroton. The collaboration capsule features a Matte Carry On Trunk in 'Crema' and a matching Ellis Canvas Tote.
Find out more on the July website.
CAMILLA Achieves B Corp Certification
CAMILLA has been recognised as a B Corp brand this week, highlighting their dedication to high social and environmental standards and commitment to business for good. This achievement reflects nearly two years of rigorous collaboration, underscoring their ongoing devotion to sustainability and conscious creation.
Find out more on the CAMILLA website.
CLO Studios open Noosa concept store
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CLO Studios has unveiled their reimagined concept store, offering an immersive experience filled with their signature lili neroli scent and vintage Italian lighting. Designed by Founder and Creative Director Chloe Tozer, the space features textured clay walls, a curated collection of furniture, homewares, fine art, and a cozy library with custom joinery and a selection of global design books.
Find out more on the CLO Studios website.
FRED announce BTS member as new global ambassador
Jin from BTS has been announced as Maison Fred's new global ambassador, bringing his charismatic presence and global influence to the esteemed French jewellery brand. This collaboration is set to merge Jin's iconic style with Maison Fred's timeless elegance, promising a fresh and captivating synergy in the world of luxury fashion.
Find out more on the Fred website.
Gentle Monster x Mugler collection drops
Gentle Monster this week announced their collaboration with Mugler, blending Mugler’s heritage and contemporary spiral details with Gentle Monster’s aesthetics in two unique silhouettes. The collection, featured in a campaign starring Colin Jones and Georgia Palmer and photographed by Theo Liu, will be available from next week on 18 July through both brands’ official stores and select multi-brand shops worldwide.
Find out more on the Gentle Monster website.