Some say Matilda Djerf has the best hair on Instagram. Whether you agree, it's easy to see why. Her hairstyle is big, it's blonde, it's bouncy, recalling images of Farrah Fawcett or a 70s-era Dolly Parton. Open TikTok, and you'll find it swarming with tutorials on how to replicate her blowout or, for the bold, how to DIY your own curtain bangs. This is the Djerf effect at play. So it's only natural that the Swedish content creator would expand her successful clothing label with a beauty line, too. Djerf Avenue Beauty originally dropped on March 27th earlier this year– where excitingly the brand just announced they are expanding that line to hair care. Here's everything we know about it.
Is there a release date?
If you have been loving Djerf Avenue Beauty, the good news is she's releasing two hair care lines. The release date is just around the corner, launching on October 16, 2024.
What new products will be available?
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The Djerf Avenue Beauty line is Matilda Djerf's answer to the products missing from her own hair routine. As such, Djerf has unveiled two key products for her first drop: an on the go styling gel and a breezy styling mist. Where now they're introducing two hair care lines with shampoo, conditioner and hair masks. The Breezy Weightless will enhance volume and thickness in the hair, and the Essential Moisture line focuses on hydrating and smoothing. These six new products Djerf states have taken over two years to perfect and create with chemists and hair professionals.
What are the other products in the Djerf beauty line?
The styling gel is the key to achieving slick buns and taming your hair post workout or between wash days. The best thing? When you brush it out at the end of the day, it doesn't leave a residue, so you're not immediately required to jump in the shower. Meanwhile, the styling mist doubles as a heat protectant and provides that extra oomph, with a lightweight formula that contains sunflower seed extract, aloe vera, hydrolysed wheat protein and panthenol. From the looks of things, the beauty products will soon be accompanied by a spa-inspired range of Djerf Avenue Beauty pieces. I'm talking a bow scrunchie, bath robes, towels, a makeup bag and organiser.
Does Djerf Avenue Beauty ship to Australia?
Just like her fashion line, Matilda Djerf has ensured that her Australian followers are accounted for. Yes, Djerf Avenue Beauty will be available to shop in Australian and New Zealand from the Djerf Avenue Beauty website, with free shipping available for orders over $295.
You can also bundle your beauty selects with clothing too.
Image: @matildadjerf
