How do you bottle the scent of a colour? What does Dior grey smell like? These are the questions asked by the House of Dior and their perfumers when conceiving the idea for Gris Dior. It was a bold endeavour to begin with, and in a new campaign for the scent, which is part of the House's La Collection Privée fragrance line, this sentiment of audacity is reflected in a stable of talent that brings the energy of Gris Dior to life.
The new faces come together as a group of artists and cultural idols of our current paradigm in a campaign lensed by leading fashion photographer Mikael Jansson and celebrated director Bardia Zeinalli, which sees Maya Hawke, Fai Khadra, Thuso Mbedu, Orlesan, Jenna Ortega, Joseph Quinn, and Liu Yu Xin all dare to be, do, and dream. Each talent dares to be different in their own unique ways, while Grey becomes their leitmotif and their carte blanche, experiencing a moment of freedom with Gris Dior.
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In a series of images, the talent bare themselves in authentic and polished shots that capture their multifaceted selves. Maya Hawke dares to "be yourself"; Fai Khadra dares to "play"; Thuso Mbedu dares to "fly"; Orlesan dares to "be real"; Jenna Ortega dares to "risk it"; Joseph Quinn dares to "chill"; and Liu Yu Xin dares to "create".
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For Dior, grey is more than just a shade – it is a shade that acts as the mantel of the House. It is as intrinsic to the House as, say, the Bar Jacket or the New Look, serving as the backdrop to every mood, every passion, each nuance. Gris Dior acts as the embodiment for the same energy in a tangible way. Grey incarnate. Audacious, sincere and confident, Dior's new faces dare in Gris Dior, captivating and fascinating as the fragrance.
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