When Monsieur Christian Dior presented his Spring Summer 1955 collection at the Gleneagles Hotel in Auchterarder, Scotland, it was the beginning of an impassioned dialogue with the textile traditions of the region.
Now returning to Scotland for their Cruise 2025 show, the House of Dior took over Drummond Castle Gardens, a 17th-century Scottish Renaissance garden in Crieff. The spring evening chill was beginning to settle in, but guests were warm with anticipation on site.
The collection ...
The Dior Cruise 2025 collection oscillated between medieval silhouettes (befitting of the castled locale) and more punk sensibilities – pairing regal silhouettes with buckled biker boots, tall leather gloves, metal spins in braids and chokers carrying the Maison's emblems on necks. The influence of the Scottish national dress was aplenty too – tartans, kilts and even a set of bagpipes making their way down the paved garden paths of Drummond.
But Maria Grazia Chiuri's inspiration for the show was more defined: Mary Queen of Scots. "In researching the history of Scotland, I found particularly inspired by the figure of Mary, Queen of Scotland. She spent decades embroidering, as a means of comfort and reflection, but also to express herself during her 19 years in prison," Chiuri said in her show notes. Mary's love for embroidery came through on full skirts and cups, white lace bibs and intricately appliquéd dresses, while armour-effect chainmail tops and sleeves felt apt against the verdant castle garden's backdrop.
The location ...
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The location for this Cruise 2025 show was Drummond Castle Gardens, located near Crieff in Perthshire, Scotland.
The heritage estate dates back to the early 17th century, and is renowned for its stunning formal terraced layout, featuring intricate parterres, topiary, and a diverse array of plant species arranged in a formal geometric style heavily influenced by the French Renaissance gardens (particularly the gardens of the Palace of Versailles – of which Monsieur Dior himself was a patron and heavily inspired by).
The guests ...
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Many of Dior's global ambassadors and friends of the House were in attendance in Crieff – from Jennifer Lawrence and Alexa Chung, to Rosamund Pike and Anya Taylor-Joy. Grand slam tennis star Emma Radancu was a fellow front-rower, as were Lily Collins, Yuko Araki and Maisie Williams (star of Apple TV+'s new series about the House The New Look).
