The weather is heating up for those lucky enough to be currently in the Northern hemisphere, and what better way to celebrate than brightening up our wardrobes for those welcoming summer, and us down South who need a thread of joy amid a rather brisk autumn? Rolla's jeans have seemingly got us covered, and are returning to their 70s kick-flare clad roots with the release of the new Psychedelic Color Pop capsule, faced by the brightest LA girl there ever was, model and the co-founder of Wildflower Cases, Devon Carlson.
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In a campaign lensed by friend, collaborator, and multi media artist Alana O'Herlihy, Carlson, who has been the face of an increasing amount of campaigns of late, poses in a 70s style collaged dreamscape clad in a Psychedelic color palette across a range of apparel and cord styles, including Rolla's signature Original Straight & Eastcoast Flare silhouettes. Devon Carlson wears color block outfits of lemon yellow, bright green, hot pink, red, and orange, showing the vibrant color options throughout the collection. "Fun, Colourful, Hot. We can’t wait to meet you there." The brand's collection tagline, which feels rather accurate, reads.
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The signature Original Straight & Eastcoast Flares are styled together with an offering of punchy, colorful knitwear, ribbed baby tee's sporting 70s interpretations of the Rolla's logo, and colour block tank tops for all your trans-seasonal needs met. The Full Collection will be available to purchase online at Rollasjeans.com. Which matchy-matchy look have you got your eyes on? See a collection of campaign images and videos, below.
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Image credit: Alana O'Herlihy for Rollas Jeans
